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10 Affiliate Marketing Strategies for Maximizing Black Friday and Cyber Monday Traffic and Commissions

Thursday, November 8th, 2012

black friday

Hey all my affiliate marketing friends and colleagues! I wanted to put an article together about the upcoming 2012 holiday shopping season which will be the biggest ever according to all indications. “Black Friday,” which falls on November 29th this year and is the day after Thanksgiving, and the following “Cyber Monday” are when online retailers are rolling out their best deals of the 2013 holiday shopping season. Not to mention this time kicks off the Holiday shopping season for consumers, so demand for deals at popular retailers will be strong with online shoppers. Every year, millions of Americans flock all over the Internet looking for deals and promotions to maximize their gift shopping budget. But how to capitalize on your Black Friday/Cyber Monday Affiliate Marketing efforts and maximize your time spent and commissions? Here are some suggestions to maximize your affiliate marketing activities leading up to the Black Friday / Cyber Monday time-frame:

1. Posting About Black Friday/Cyber Monday Deals 
– this may sound obvious but the more pages of unique content you create on your site about various company’s Black Friday and Cyber Monday deals (that you are affiliated with), the more search engine rankings and free traffic you can get to those pages, and therefore possible referral commissions. Make sure to maximize your page  titles and post titles to be relevant to what people are searching for, i.e. “Black Friday – Cyber Monday Deals on Electronics from TheNerds.net – Save up to 60%” or “The 10 Best Black Friday Gift Ideas for 12 Year Olds for 2012.” These would be examples of website page or post titles. Your “on-page content” is also really important to getting the organic search rankings for the exact search phrase or related searches going on, so include good, original, thorough content on all your pages about Black Friday and Cyber Monday deal info to maximize the number of search results each page of your site can get from Google, Yahoo, and Bing. The more pages of content you post to your site or blog, the more potential search rankings you can gain, and therefore traffic you can get to your site. I would suggest posting as the affiliate deals are sent to you, including an original write-up describing the merchant, the deal, photo, and how great it sounds. Then, once you have created the page/post on your site, you can share it on your Facebook profile, Facebook fan page, Twitter, LinkedIn, and any other social network you participate with. I encourage you to use images in all of your posts so you can pin the images to Pinterest after you post, which can create click-through traffic to your site from Pinterest.


2. Socially Sharing With Your Friends/Followers/Community
 – once you create your post or page, you should spread it around through your own social networks (i.e. Facebook, Twitter, Fan Page, Pinterest) and also post it to “bookmarking” sites like Digg, Delicious, Reddit, LinkedIn Groups, and StumbleUpon. This can help syndicate your posts onto more sites, and if the articles get popular on those social sites they can bring in good traffic. Also, submitting your content to well-ranking 3rd party sites like these can get you extra organic search listings for the article’s title and content. Definitely encourage your social friends to Like, Comment, Share, and Retweet your posts on Facebook and Twitter by asking for it and also do the same to their status updates. By interacting socially with friends on Facebook and Twitter they will do the same for you and it will help your content go viral to their friends, thereby increasing traffic to your affiliate offers and promotions. Try to avoid posting the exact same content in multiple places because it won’t really work for you to get rankings, rather post different variations of the same title and content in multiple places and then link back to the page on your site (such as on article directories). Make sure to have the social sharing buttons on every page of your site, see ShareThis.com to install the social sharing buttons to your site. Also the Facebook fan page widget is a must in your website/blog layout. Get really familiar with page sharing onto social networks and make it a part of your posting routine.


3. Messaging Your Base
 – If you are accumulating a database of email addresses through your website, you should most definitely be sending email newsletter blasts to promote Black Friday – Cyber Monday deals from your favorite affiliate Advertisers on a weekly if not daily basis. There are many email sending tools that are easy to use and very cheap including: iContact, Constant Contact, and MailChimp (which is free for up to 2000 contacts via Google). Make sure you are posting Fan Page and personal Facebook status updates daily and sharing your new site posts through your fan page to encourage fans to check it out and click-through. Really try to interact with your Facebook Fans and actively try to build more fans at every turn. If you are writing post after post, promoting a bunch of Advertiser’s deals you don’t have to be worried about bothering anyone because you are exposing them to new offers every time. Try not to post the same thing repetitively unless it’s a tremendous deal or one that has gotten great responses and uptake. Otherwise, keep posting more and more Advertiser’s deals to your base and you will gain more dropped cookies and traffic from it. Keep it varied and frequent. Don’t worry about posting too much because you never know which deal will resonate with your fan base. I recommend several posts per day through your fan page and other social networks.


4. Facebook Promoted Posts -
Make sure to check out Facebook Promoted Posts, which ensures that a large percentage of your Facebook fans see your fan page postings. This has a flat-fee cost based on the amount of exposure you want for the post, but is very effective from my experience. Not to mention you can choose to expose your wall post to the friends of your fans which can be really powerful and allows your post to go viral beyond your fans. You can even ask some of your affiliate merchants to pay for the cost of the promoted posts, or even mark up the cost of the promoted posts to generate profit. Of course, the more engaged fans you have the better it will work, so you have to experiment with it and see what works best. But don’t be afraid of promoted posts, they are amazing! Also, make sure to try out sponsored posts on your Facebook profile for $7 per post. Also, make sure to check out Facebook fan advertising, which allows you to build your Facebook fans for a per fan fee. This is a very good way to boost your fan count and therefore have more people to expose your holiday deals to. You can really target to your ideal demographic which is nice. You can NEVER have too many targeted fans on Facebook to market to.


5. Online Press Releases – 
Online press releases are a great tool to increase your website’s exposure as well as building inbound links to your website. I recommend either PRWeb or eReleases.com. You can send a press release such as: Black Friday Deals are Launching on Evan’s Shopping Mall or 2012 Holiday Deals Have Launched at Mom’s Saving Mall (or whatever your website is called). Make sure to embed a couple of hyperlinks to your website in your press release to maximize inbound links to your site. Online press releases have cost, so make sure to have a really great titles and great content to make sure it gets good search rankings based on your content. Typically online press releases get distributed to 100’s of well-ranking websites, so over time this strategy can gain increased saturation in the search engines and bring traffic and exposure to your website. I recommend doing online press releases on a monthly basis, if not weekly. They work great!


6. Word of Mouth 
– telling people to check out your website or blog for some great deals shouldn’t be under-estimated. Having a website url that can be emailed, told by phone, posted socially, or otherwise communicated to your friends and family is great because why wouldn’t someone shopping online buy through your site when they can get great deals from all the top merchants online? So make sure to tell people to check out your site or blog for some great shopping deals whenever you can. Make sure to list deals and coupon from all the advertisers you are affiliated with so your friends and family will actually get a great deal and get excited about it, which will cause them to return later for more deals. You can even ask your affiliate advertisers to provide you with a dedicated coupon code (vanity coupons) to match your site url, which adds a little site branding to the experience and can increase the conversion rate of the sale. Social networking has stepped in to facilitate word of mouth, so make sure to be a very active social networker, which can help expose more people to the offers you are promoting.


7. Running Sweepstakes and Contests
 – Running sweepstakes, contests, and giveaways through WooBox.com is a great way to maximize your reach, build fans, and gather data for your newsletter list. The nice thing about Woobox is that it gives you the ability to capture more email opt-ins and Facebook fans from your site visitors, fans, and email subscribers. You can even convince some of your affiliate advertisers to sponsor your sweepstakes and donate the prize so it costs you very little to run the promotion. Then you can promote the sweepstakes on your site, newsletter, fan page, tweets, and other ways you can get the word out about your holiday sweepstakes. This is a really powerful way to maximize your exposure, grow your Facebook Fans, and build your email subscriber list. And, it’s extremely affordable to run a basic sweepstakes on your site with Woobox.com. Let me know if you have any questions about how to do this effectively. I have plenty of great examples to show you.


8. Pay-per-click Advertising -
paid search engine advertising isn’t for everyone, and definitely has cost associated with it, so you have to tread lightly and really pick and choose what keyword phrases you want to advertise for in Google Adwords and Bing Ads (Yahoo and MSN/Bing). Google Adwords is definitely more expensive per click due to how many companies are advertising under various keyword phrases. Look to set up keyword campaigns for the affiliate advertisers that allow keyword bidding, utilizing the deals they have provided for you in your ad copy and pages you are sending the traffic to. Making general keyword phrases “convert” can be difficult for affiliates due to their low margins relative to the advertisers themselves, but there are sweet spots that can be exploited, i.e. inexpensive keyword phrases with high conversions. This is definitely an advanced technique and should be run very conservatively, spend-wise, until you know what keyword phrases are performing. In general, Bing Ads will be a more affordable way to go with your pay-per-click advertising campaigns, due to less competition, however there is less search volume than on Google. But it can definitely be a great way to compliment your site traffic with targeted search traffic that should perform well with good ad copy and landing pages. Not to mention lead to more Facebook fans and Twitter followers.


9. Getting Higher Commission Rates – 
once thing is for sure, most companies don’t pay their affiliate marketers what they possibly could for a sale, especially for a new customer sale. Look to ask your advertisers for higher payouts during the holiday season, they can only refuse, however most won’t offer it to their affiliate base so you have to be proactive and ask. Having a long cookie duration is also highly desirable to affiliate marketers, so make sure to promote companies that offer longer cookie lengths than their competitors, this gives you  more of a chance of converting a click into a sale. Some advertisers may offer a performance incentive structure, meaning you will earn more commissions the more sales you produce. This can be effective, however doesn’t help smaller affiliates earn more. So I would suggest asking your affiliate advertisers for higher commission rates across the board, if they say no you can tell them you will promote their competitor and they will likely give in to your request.


10. Beyond Black Friday/ Cyber Monday 
– Black Friday / Cyber Monday is just the start of great deals from online merchants lasting all through December, so make sure to ask your affiliate advertisers for deals on a frequent basis. Posting holiday deals to your sites and blogs on a frequent basis can really build your site’s page count and can get you more organic traffic, so make sure to post as frequently as possible, the more frequently the better, and then share. Not to mention you can gain more fans and followers from the new pages of content when you position the Facebook Fan widget prominently in your site’s layout.
I hope you like these tips on how to maximize your Black Friday/Cyber Monday and Holiday Season affiliate promotions. If you would like to discuss any of these strategies please let us know. Thanks and have a great 2013 Black Friday/Cyber Monday and Holiday Season!

Deals & Banners Worth Talking About from Phone.com for CJ Publishers!

Monday, January 23rd, 2012

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Hey Affiliates and Publishers! Here is the latest affiliate program news for our client: Phone.com on the Commission Junction Affiliate Network! We want to say thank you for being a part of the Phone.com affiliate program! To help ring in 2012 the right way, we have some excellent banners and deals to help you make some new commissions!

If you are looking for a great deal on residential, or commercial phone service, you will find the best deals available in your area on Phone.com. With virtual office solutions, vanity 800 numbers, and group SMS, Phone.com is a truly leading 21st century phone company!

Check Out The Latest Promos from Phone.com!
These promotional codes are ongoing.

Get Virtual Office Phone Service! Activation Fee Waived (value of $29.95) any phone adapter or IP Phone! Use Coupon Code: Freeactv

Save an Extra 10% discount for 6 months on basic monthly plan – Code: Tenoff

Get Free Vanity Toll Free Number with Phone.com! Use Coupon Code: Freevanity This is one time purchase free waived

Slash Your Phone Bill! Get 10% Off Home / Residential Phone Service Plus for 6 months with Phone.com – Coupon Code: HPP10

Access more banners and links here in your CJ account: Advertiser Detail

As always, if you have any questions or need help implementing any of the coupons or banners to effectively promote the Phone.com affiliate program, please reach out to me by phone or email, we would love to hear from you!

We also have a number of great articles and resources available to you in our Affiliate Resources Section. We want to help you earn some serious commissions with this quality program. Have a great week!

Click here to join the Phone.com Affiliate Program!

Cyber-Monday Affiliate Deals from Amazing Affiliate Programs on CJ, Linkshare, GAN, and Shareasale

Monday, November 28th, 2011

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Hey Affiliates and Publishers! Are you looking for the latest and greatest coupon promotions from online retailers? Make sure to check out all the Cyber Monday deals from all the wonderful affiliate program we manage on CJ, Linkshare, GAN, and Shareasale! Our programs offer some of the best coupon deals around for affiliates to promote, so make sure to get these deals posted ASAP!

View our current list of affiliate programs under management!

Looking to grow your affiliate program and have it managed right? Send us an email for a free evaluation and quote!

Black Friday to Cyber Monday HUGE Deals & Banners from eWatches!

Wednesday, November 23rd, 2011

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Hey Affiliate Summit forums! Here is the latest affiliate program update for our client: eWatches.com! Thank you for being a valued Publisher of eWatches.com! I hope your week is going well so far.

We have some AMAZING 90% Off Deals for Black Friday to Cyber Monday for you to promote on your sites, blogs, fan pages, tweets, and newsletters. These are the best prices you can find online PERIOD! If you need any assistance with accessing these deals and incorporating them into your Affiliate Marketing promotions, please let me know, I’m available to help any time!

Here are your Black Friday/Cyber Monday Links and banners (expire Nov. 28th):
Black Friday to Cyber Monday Huge Discounts on Beautiful Men’s and Ladies Watches – Free Shipping Too!

More banner sizes in your CJ Account: Advertiser Detail

Looking for exclusive deals? Contact us today and we will pick out some excellent exclusive deals for you to promote!

Looking to increase your knowledge of Internet Marketing and Social Media? Check out our Affiliate Resources Section! Let me know what you think. Thanks!

I look forward to working closely with you to make eWatches.com one of your top performers. If you need anything from us please don’t hesitate to ask. Our affiliate managers have advanced knowledge with regards to web development, SEO, affiliate marketing, and other traffic generating strategies. We look forward to working with you.

Thanks and have a great Thanksgiving weekend!

2 Great November Coupon Promotions + Holiday Banners from #1 Kids Personalized Gift Site IdentityDirect.com!

Friday, November 18th, 2011

IdentityDirect

Hello Affiliates and Publishers! Here is the latest Affiliate Program News for our client: IdentityDirect.com! Thank you for participating in the IdentityDirect Affiliate Program through the CJ network! The holidays are fast approaching but even faster are the two busiest shopping days of the year, Black Friday (11/25) and Cyber Monday (11/28). Get a head start on your holiday shopping with a personalized Christmas stocking or a tree ornament because who doesn’t enjoy receiving something personalized? Your customers will be delighted to see all that IdentityDirect has to personalize; they even have a special Christmas section. With their 100% 30-day money back guarantee, which is virtually unheard of with personalized items, you can’t go wrong!

Looking to maximize your Black Friday/Cyber Monday traffic and sales, check out my article. Let me know what you think!

Here is your first coupon promo (expires 11/24):
Get FREE Shipping for Thanksgiving Special with IdentityDirect.com – Use Coupon Code: 42290
Get Html

Here is your second coupon promo (from 11/25-11/28):
Black Friday to Cyber Monday Special at IdentityDirect.com! Get 1 Cent Santa Letter plus $2.99 Shipping

Looking to further your abilities and strategies when it comes to Affiliate Marketing and driving traffic to your website? Check our my helpful Online Marketing articles and let me know what you think!

IdentityDirect Advertiser Page: Advertiser Detail

We look forward to working with you on promoting IdentityDirect.com during the busy Holiday Season! We can provide publisher assistance, training, and resources. Let me know if you would like to discuss the program on a call. I look forward to hearing from you.

Thank you and have a great weekend!

Join the IdentityDirect Affiliate Program Here!

HOT New Publisher Coupon Deals for Thanksgiving, Black Friday, & Cyber Monday from BestBuyEyeglasses!

Monday, November 14th, 2011

Bestbuyeyeglasses

Hello Affiliates and Publishers! Here is the latest Affiliate Program News for our client: BestBuyEyeglasses.com on the CJ network! The holidays are fast approaching, and Black Friday as well as Cyber Monday are approaching even faster. Black Friday (11/25) and Cyber Monday (11/28) are the two biggest shopping days of the year and could not be a better time to promote the designer eyeglasses, sunglasses, and accessories at BestBuyEyeglasses. I am sure your customers and visitors alike know someone who might be taking a ski vacation, heading to the tropics or even across town for the holidays; and what a great gift for that finishing touch of a top designer brand of eyewear as they head down the slopes or relax on a quiet beach.

BestBuyEyeglasses has a wide variety of designer eyewear from designers like Oakley, Ray-Ban, and Gucci that will give you great returns on your marketing efforts. There are always new products to promote, plus free shipping and easy returns will leave your customers and visitors happy shoppers. They can get a free $10 iTunes Card if they buy binoculars worth $110 or more. Please contact me ASAP so I can show you how to generate more traffic and commissions on your website during Black Friday and Cyber Monday. Check out my article on maximize this time of year with your affiliate efforts.

Here is your Thanksgiving Coupon Deal to promote (from: Nov. 14th-Nov. 21st):Thanksgiving Special! 15% Off Designer Sunglasses and Eyeglasses (minimum $100) plus FREE Shipping. Coupon Code: thanksgiving11.

Here is your Black Friday Coupon Deal to promote (from: Nov. 21th-Nov. 25th):Black Friday 10% Off minimum of $50 plus Free Shipping in US Use Coupon: blackfriday11

Here is your Cyber Monday Coupon Deal to promote (from: Nov. 26th-Nov. 30th):Cyber Monday 10% Off minimum of $50 plus FREE Shipping in US – Use Coupon: cybermonday11

Are you looking to expand you knowledge of Online Marketing and Social Media? Check my my free helpful articles, and let me know if you have any questions and what you think. Thanks!

If you have any questions at all about the BestBuyEyeglasses.com affiliate program, please reach out and contact me any time. We can provide free affiliate training, resources, custom banners, vanity coupon codes, and top selling product lists. We are here to help you effectively market online. Thank you and have a great week!

You can join the BestBuyEyeglasses affiliate program here!

HOT New October Coupons to Promote from ChickDowntown! Designer Fashions: L.A.M.B., Nina Ricci, & Michael Kors!

Tuesday, October 18th, 2011

Fashion Affiliate Program

Hey Affiliates and Publishers! Here is the latest Affiliate Program News for our client: ChickDowntown.com! ChickDowntown.com has an exciting month of fashion savings ahead with our Mid-Season Mark Downs. Mid-Season Mark Downs let you promote deals that will save your visitors and subscribers up to 92% on brand names such L.A.M.B., Nina Ricci, and Michael Kors…just to name a few. Also, check out our Downtown Deals – limited time offers, the Daily Deals for Bargain Hunters, as well a Deals for Him. Let me know if you want to talk, so I can show you how you can generate more traffic and commission on your website. Please feel free to reach out to me ASAP!

Here are your new deals to promote (Expire 10/31/11):
Happy Halloween Special at ChickDowntown.com and Save $15 OFF Any Order $150 or more on Designer Fashions! Code: HALLOWEEN

Get 10% OFF on Any Purchase except Items on Sale by using Coupon Code: FALLFASHION – Ends October 31st.

Wholesale Pricing on Designer Fashions from Midnight to 3AM on Tues, Weds, & Thurs at ChickDowntown!

Get ready for Black Friday and Cyber Monday now by implementing these affiliate marketing strategies. Let me know what you think!

Let us know if you need anything at all to effectively promote the ChickDowntown affiliate program. We look forward to hearing from you and working with you closely on the program. Have a wonderful week. I’ll be around all week so feel free to reach out with questions, suggestions, or comments!

Hot New Deals from Fendi, Carrera, and DKNY for CJ Publishers from ChickDowntown.com!

Friday, September 16th, 2011

ChickDowntown

Hey Affiliates and Publishers! Here is the latest affiliate news and deals from our client: ChickDowntown.com! Thank you for being a valued Publisher of ChickDowntown in Commission Junction! We hope you had a lovely week. We have some new deals for you to promote from designers including: Fendi, Carrera, and DKNY!

Make sure to promote these sizzling deals on your site, blog, newsletter, fan page, tweets, and other social sharing. If you would like to discuss how to generate more traffic to your websites or expand your presence on the Internet, let me know and we can have a call!

Here are your new deals to promote (Expire 10/15/11):
Fendi Fashion White Sunglasses on sale for only $80.33. This sale ends on October 15th.

Carrera Fashion Sunglasses on sale for only $53.99 at ChickDowntown.com. This deal ends on October 15th!

DKNY Women’s Yellow Crystal Chronograph White Ceramic Watch for only $159 at ChickDowntown.com! This sale ends on October 15th.

Here are some additional great deals going on (expire 9/24):
Michael Kors Women’s Chronograph White Crystal White Ceramic Watch for only $328.41 Plus Free Shipping – Ends Sept. 24th!

Michael Kors Women’s Chronograph Yellow Dial Yellow Silicon for only $105 Plus Free Shipping!

Swatch Women’s Original Chronograph White Silicon for only $76! Ends September 24th.

Swatch Irony Diaphane Chronograph White Crystal Red Ion Plated Stainless Steel Watch for only $103 Plus Free Shipping

Glam Rock Women’s Miami White Diamond Silver Dial Black Composite Watch for only $353.13 Plus Free Shipping – Ends Sept. 24th.

Let us know if you need anything at all to effectively promote the ChickDowntown affiliate program. We look forward to hearing from you and working with you closely on the program. Have a wonderful weekend. I’ll be around all weekend so feel free to reach out!

Gorgeous New Fall Banners are Live + REDKEN & TIGI Red Hot Deals from StocknGo

Wednesday, September 14th, 2011

StocknGo Affiliates

Hey Affiliates and Publishers! Here is the latest affiliate program news from our client: StocknGo.com, available exclusively on the CJ Affiliate Network! I hope your week is going great and you are ready to start ramping up your Fall promotions. We will be bringing you some amazing deals all throughout the Fall and into the Holidays, so stay tuned! Let me know if you would like to have a phone call to discuss how to market StocknGo.com on your sites, blogs, newsletters, fan pages, and tweets. I would love to give you some Online Marketing pointers and even analyze your website so you can get more traffic. Let me know or just give me a call!

These current special deals are RED HOT!(expire 12/31/11):
Over 68 REDKEN items on sale at StocknGo.com and Get additional 10% Off by using coupon code: RED10

Get $4 Off when you purchase TIGI BedHead Shampoo + Conditioner (Moisture Maniac) 25.36 oz by using Coupon Code: MANIAC4.

Here are some Helpful Internet Marketing articles I have recently composed…let me know what you think. Thanks!

I hope you have a great week! If you need anything at all to effectively promote the StocknGo.com affiliate program on CJ, please let me know. We can provide custom banners, coupon codes, and unique content for you to use on your sites and blogs. I look forward to speaking with you soon!

New StocknGo.com affiliates can sign-up here!

Hancock Fabrics New Promotions on Halloween Fabrics, Patterns, & Accessories for Affiliate Marketers!

Tuesday, September 13th, 2011

Hancock Fabrics

Hey Affiliate Summit forums! Here is the affiliate program news for our client: Hancock Fabrics! We have some great new Halloween deals for you to promote starting today on Fabrics, Patterns, Accessories & More! these are wonderful money saving ideas for families on a budget that don’t want to spend too a lot on costumes and accessories. Let me know if you need any online marketing strategies for pushing out these Halloween offers. We can set-up a phone call to discuss how to drive traffic to your websites and expand social media!

Our Halloween Blowout Promo is starting today! (expires 10/31/11):
Halloween Patterns on Sale! Save Money on your costume costs – Over 2,151 patterns on sale up to 40% Off at HancockFabrics.com!

Halloween Costumes and Uniform Patterns on Sale! Over 206 pattern on sale up to 40% Off at HancockFabircs.com

Shop Halloween Town with Unique Fabrics! Up to 30% Off over 179 items at HancockFabrics.com.

Also, FREE Shipping with Purchase of $50 or more (expires 9/30/11):
Get FREE SHIPPING with Purchase of $50 or more at HancockFabrics.com! Use Coupon Code: 818SHIP

Looking to increase you knowledge of affiliate marketing, social media, and Internet marketing? Check out our Helpful Articles and let me know what you think!

Please be so kind as to promote these great deals through your affiliate marketing efforts. We look forward to working with you on this program! If you have any questions, or would like to have a conversation about how to effectively market Hancock Fabrics through Internet Marketing, please contact me immediately.

Thank you and have a great week!