Outsourcing Affiliate Program Management – Why You Should
December 26, 2007
Your affiliate program should be the bread and butter of your online revenue. If it’s not than you are doing something wrong…flat out. Most companies have affiliate managers working for the company, but unless these inhouse affiliate managers are extremely proactive, friendly, and helpful to their affiliates the program is not likely to grow or perform as well as it should. There are good affiliate managers out there but they are in fact very few and far between from my experience as an affiliate. I rarely ever get contacted personally by the affiliate managers and never get a phone call or ask if I would like to talk. The reason that Experience Advertising, Inc. was started was to address this growing need for good, thorough affiliate management. Good affiliate management implies doing the grass-roots affiliate recruiting and management by approaching webmasters and posting frequently in webmaster forums. Great affiliate management starts with the assumption that every affiliate is valuable and has the potential to drive in visitors and sales. If you approach affiliate management with this attitude you will have a very productive affiliate program. If you take a laid-back affiliate management approach you are at the mercy of what your affiliates are willing to produce for you. A much more involved affiliate management style leads to many great relationships between merchant and affiliate and profit for all involved. You should hire our company if you are looking to aggressively grow your current affiliate program or looking to breathe life back into your affiliates. Affiliates are all about having a good rapport with your company. That’s what we provide our clients, a thorough, intelligent, aggressive affiliate management style that leads to growth and production by their affiliate program.
Evan is the CEO and Founder of Experience Advertising. He has more than 15 years experience and background with ecommerce website marketing. His skill sets include: search engine marketing, social media marketing, affiliate marketing, conversion rate optimization, and other traffic driving and community building strategies.