Place Banners Prominently – display the best performing creatives, use banners with coupon codes, hyperlink text in posts
Capture Visitor Data – Newsletter sign-ups (aweber), Facebook connect, RSS, Twitter, Facebook Fans. Then you can market to those users by sending deals, promotions, and coupons.
Calls-to-Action – Merchant reviews, Product recommendations. Content doesn’t have to “sell” the merchant.
Pay-Per-Call – Get paid for generating 800 number calls.
Promote Coupon Codes – Exclusive coupons, Vanity coupons, monthly expiring deals, replace with new deals monthly/seasonal
Increase Your Chances to Convert – Experiment with banner placements, expect greatness from your Advertisers/Merchants