August 27, 2008
SEO - The Importance and Methodology of Backlinks
When you are starting your website and setting it up for SEO on Google, there are several things you must have to look for if you want your website to climb at the top of search engine ranking and for gaining a higher PageRank. No doubt that the content and meta tags must have to be matched with the content of your website and you need some reciprocal links too. Afterthat, Google will perform a mathematical equation and place a numeric value on your website which will vary on various features, and reciprocal or backlinks plays a very important part.

A backlink and reciprocal link is identical to the search engine and they both do the same thing to the search engine, which infact includes your site rank to be higher so that, other people may also find the treasure of your website and what your website is offering to them and thus, they provide a link to your site. In exchange, you keep a closed loop with them by reciprocating the favor to the other website by doing the same courtesy of a backlink. In this way, you will build a solid connection which search engines loves the most as they like to see interconnectivity.
There are few drawbacks to the equation, if you are affiliated with any other website and it’s page or hyperlink is dropped or accidently deleted, search engine robots often goes to your websit to check whether if there is any dead link. If found, search engines will punish you by reducing the point value of your website. To know about the point value of your website, you need to download the Google Toolbar and search for your website in the search box and perform a Google search. Google will then visit your website directly. Afterthat, you will see a PageRank for your website between the integers 1-10. Whereas, 1 is recognized as the most lowest PageRank and 10 refers to a site with 24/7 traffic.
While exchanging links with other individuals, never try to cheat them as they will scan their links on your website continuously. If any problem occurs, you should contact them via an e-mail or any other facility. Keeping your website in balance with other website and having related backlinks will keep the search engines happy. If you take yourself on a journey and add a company that is not Google friendly, it is more likely that the company have no backlinks and reputation which may cause you dropping your PageRank.




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