December 6, 2010
Huge Black Friday – Cyber Monday Year-over-Year Affiliate Program Sales Growth on Commission Junction
Hello all..I wanted to share this incredible year-over-year affiliate channel sales growth on the Commission Junction Affiliate Network. This retailer focuses in the eyeglasses niche and showed a tremendous amount of growth during November of 2010, due to an exceptional Black Friday – Cyber Monday. Sales more than doubled from 2009 November numbers. Here is the sales chart (as of Dec. 6th, 2010):
This dramatic affiliate channel sales growth was achieved through the following affiliate management techniques:
- Recruiting top performing affiliates from our other programs under management.
- Pushing out Monthly and Weekly offers, coupons, and deals to the affiliate base.
- Running Holiday Affiliate Sales contest
- Recruiting targeted affiliates by contacting them directly and bringing them into the program
- Personally contacting all the affiliates of the program to work with them directly
- Providing custom creatives and banners to affiliates
- Providing approved non-trademarked keyword files directly to affiliates
- Providing a free website building tool directly to the affiliates
- Rapidly approving and following up with newly joined affiliates of the program
Through these affiliate management processes and other techniques we were able to achieve over 100% year-or-year sales increases through the client’s Commission Junction affiliate program. We are looking forward to a really huge December Holiday sales season with this Advertiser on the CJ network. Let us know if you have any questions or would like to work with this affiliate Advertiser. Thanks and have a great Holiday Season!