Organic search should be a primary focus of our company. Improving your organic rankings in the big 3 search engines is something that has to be worked on monthly. There are many ways to increase your organic search traffic including: making sure your website optimized for SEO properly, adding unique content (articles, blog posts, product reviews), and building your inbound links. These are the main ways organic rankings are improved. Of course there are other factors that go into the equation used to determine your rankings, but if you work on these aspects on a monthly basis you can build and improve your organic rankings over time and dominate your industry, however competitive. You should decide how much monthly budget you are willing to allocated towards improving your organic rankings. SEO should be something that is constantly worked on and improved upon. Once you achieve great rankings you need to hold the rankings and improve the rankings of your site’s inner pages.