Before we begin, what do you look for in the perfect niche? Here’s what should be on your checklist:

3 Essential Characteristics Of The Perfect Niche

High Number Of Core Prospects - It’s basic common sense. The more core prospects that are in your chosen niche, the better the potential. Mortgages are a key topic for millions of people in both the U.S. & U.K. (not to mention most other countries in the world). In fact the term “mortgage” gets over 500,000 searches per day in Google alone. With huge numbers of active mortgage hunters (from first time buyers to those looking to get a better deal), mortgage information sites are being searched for by millions of people right now.

The Money Flow - Some niches are just not worthwhile getting into simply because no-one wants to spend money within them. If the core prospects do not spend money, how are you as a site owner going to make it? The mortgage industry is a multi-trillion dollar industry in the U.S. alone (and the same applies for the U.K). Where there’s money flow like this you can bet there’s opportunity for website owners. It leads to the inflated affiliate commissions (plus huge Adsense/pay-per-lead) returns that we’ll discuss later on. In the meantime here are just a few of the top adsense bids for some mortgage keywords:

• Mortgage - $16.05 per click
• Best Mortgage Deals - $13.59 per click
• Find Mortgage - $11.91
• Compare Mortgage - $15.86
• Mortgage Rates - $14.36
• First Time Buyer Mortgage - $16.03
• Fixed Rate Mortgage - $12.60
• Variable Rate Mortgage - $10.31

I could go on, but I think you get the point. The potential from Adsense alone is very good (but it’s actually the pay per lead opportunity that makes this niche one that an absolute beauty. More on this later). High Number Of Advertisers Online & Good Payment Infrastructure - When we’re dealing with website profits, it’s crucial that there are a high number of online advertisers available, and there’s a reliable payment infrastructure set-up for website owners to act on. The mortgage industry is very good in this respect. Many highly competitive advertisers all fighting for your traffic - and that’s supported by the incredible returns available (upto $70 on pay-per-lead, and $16+ top bids on Adsense as we saw above). So why does the mortgage niche fall perfectly into this category? In the U.S. alone, the current mortgage debt is around $2,888,000,000. Because mortgage terms only last between 1 to 5 years (typically), there are literally millions of people constantly looking for quality information about mortgages so that they can source the best deals available when re-mortgaging.

Try out this niche and make huge profits, that’s our Guarantee. [:)]