- Quality of Content - Making sure your site content is written as well as it can be. This can be a relative thing, but making sure each page has well-written content is always recommended.
- Frequency of Content - You should update your site with new pages of content on a daily basis. The search engines love it when you work on your site a lot, so I usually recommend adding 5-10 pages, posts or articles a day to your site. Posting multiple times a day gets the search engines, especially Google, sending their spiders back to your site to check for new content hundreds of times a day.
- Length of Post/Article - I do feel that the length of your articles/posts/reviews is extremely important so you can garner more search results per page of your site. Why not capitalize on pages that rank really well by adding more content to those pages. Always make sure to keep your content well-placed on the page, as to not distract from the ultimate goal of converting that visitors into a buyer. Several Calls-to-Actions should always be present on all of your sites pages, if these pages are intended to bring in more sales or leads. Using banner and text link placements are key on these pages. I also recommend newsletter sign-up boxes on all your site’s inner pages and other functions to get people interacting with your site like forward-to-a-friend.

This isn’t everything you need to know regarding having a growing, productive, well-ranking SEO presence, but its a nice start. I have to come to believe that the quality of your on-site content is the single most important factor in getting your site ranked higher and more pages ranking. Also, frequency of posting new content to your site is huge to pumping out new pages of content that can bring you more search traffic. Length of post is also huge because I have sites where an obscure phrase buried on the page pulls a #1 ranking and brings in a new visitor. Whether you have a new site or an old site, you can work aggressively to improve your search rankings. There is no reason at all you shouldn’t be driving thousands of visitors to your site through organic search on a daily basis. Let us know if we can help you get better rankings and more search traffic.

Please join us on October 28, 2008 at 11:00 a.m. Pacific Time, as we present Yahoo!’s 2008 Holiday Consumer Overview and Search Best Practices Web Conference. The free webinar will cover the following topics:

Space is limited, so sign up today!

https://www.meeting.corp.yahoo.com/system/content/folder/listing?date=2008-10-18T18%3A02%3A15.887%2B00%3A00&sco-id=2340477&set-lang=en

If you use an internal staff member to manage your affiliates you likely won’t get enough proactivity or coaching going on. Coaching and training is integral to working with your affiliates to get them producing well. If you just rely on your top 5% of affiliates, you will never have a large, productive base of affiliates. When you have a large productive affiliate base you will have a tremendous foundation of traffic and revenue. Affiliate activation rate is also critical to getting the most out of your affiliate program and inexperienced internal staff may not be able to deliver in this regard. Similarly, if you hire the wrong outsourced program management company, you run the risk of having only somewhat experienced and knowledgeable people managing and working with your affiliates. Make sure the OPM company you hire can answer all the hard questions and give you a feeling of confidence that they can take your affiliate program to the next level. Also look at their list of clients and see who you feel has the right mix of programs and quality companies on board as clients. The more quality merchants an OPM has the more likely they are managing 10s of thousands of great affiliates. If they can project a vision for how your program will grow and how long it will take, it will help you feel confident in their abilities.

Outsourcing your affiliate program can be a good idea if you use the right company. There are two activities your affiliate management should be doing at all times: working with your current affiliate base and reaching out to new affiliates to bring them onboard. If both of these tasks aren’t being done simultaneously then you are not truly capitalizing on your affiliate program. Look for a company that is going to be innovative and creative with your affiliates. Running contests and designing compelling creative is a great way to get your affiliates excited about your program. Affiliate management should be extremely proactive in nature, there is no room for slacking or coasting with managing affiliates.

When looking to outsource your affiliate program, you can get a free consultation on you affiliate program needs by contacting us through this website. Now get out there and dominate!

ADtech is primarily a search engine and performance based marketing show. There are many “SEO companies” and affiliate networks that are vying for all the potential clients in attendance. I don’t even stop at SEO company booths because I already have SEO and PPC experience and don’t need their services. Sometimes it is interesting to hear their pitches and play along for a bit. Meeting people at the show is all what you put into it. If you aren’t afraid to just introduce yourself to someone standing next to you, you can really make some great contacts and even some friends. So make sure to go to this years Adtech NewYork, look for me..I’ll be there!