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How to Improve Your Company’s Website Search Engine Optimization (SEO)

Wednesday, November 5th, 2008

Organic search should be a primary focus of our company. Improving your organic rankings in the big 3 search engines is something that has to be worked on monthly. There are many ways to increase your organic search traffic including: making sure your website optimized for SEO properly, adding unique content (articles, blog posts, product reviews), and building your inbound links. These are the main ways organic rankings are improved. Of course there are other factors that go into the equation used to determine your rankings, but if you work on these aspects on a monthly basis you can build and improve your organic rankings over time and dominate your industry, however competitive. You should decide how much monthly budget you are willing to allocated towards improving your organic rankings. SEO should be something that is constantly worked on and improved upon. Once you achieve great rankings you need to hold the rankings and improve the rankings of your site’s inner pages.

Quality, Frequency and Length are Good SEO Principles for Getting Higher Rankings

Sunday, October 19th, 2008

Getting the most traffic to your website is the goal of all companies doing business online. There are many different ways to drive traffic to your website, but possibly still the best and most exciting is via the organic, or natural search results. SEO or Search Engine Optimization has been around for years, and as Google, Yahoo, and MSN have evolved so has website optimization. However, good search engine strategy hasn’t really charged too much over the years. Everything relating to getting more organic traffic is pretty darn intuitive and by using certain principles relating to content production you can acheive higher rankings and more organic traffic. Of course, make sure all your meta-tags are well done and thorough on all pages of your site. Make sure “alt text” for images is present as well. When the search engines “index” your site they are reading ALL the content in the code of your page, so take advantage of that when possible. Also, linking to the main areas of your site from your homepage is a good idea. Any pages linked from your homepage will likely rank higher than the pages deeper linked in your site. So make sure you are linking to your main areas i.e. top level categories, geo-targeted pages, important sales info…from your homepage. Inbound linking is also important and having a good inbound linking strategy in place is vital. There are many responsible, natural and free ways to increase your inbound links and this should be a constant strategy on a weekly basis. Sounds like a lot to do? You could probably staff 3 full-time people to manage good, constant SEO for your site minimum! We can go into that at a latter date…anyways, here are three main principles you should adhere to in your business philosophy regarding SEO and your website:

- Quality of Content - Making sure your site content is written as well as it can be. This can be a relative thing, but making sure each page has well-written content is always recommended.
- Frequency of Content - You should update your site with new pages of content on a daily basis. The search engines love it when you work on your site a lot, so I usually recommend adding 5-10 pages, posts or articles a day to your site. Posting multiple times a day gets the search engines, especially Google, sending their spiders back to your site to check for new content hundreds of times a day.
- Length of Post/Article - I do feel that the length of your articles/posts/reviews is extremely important so you can garner more search results per page of your site. Why not capitalize on pages that rank really well by adding more content to those pages. Always make sure to keep your content well-placed on the page, as to not distract from the ultimate goal of converting that visitors into a buyer. Several Calls-to-Actions should always be present on all of your sites pages, if these pages are intended to bring in more sales or leads. Using banner and text link placements are key on these pages. I also recommend newsletter sign-up boxes on all your site’s inner pages and other functions to get people interacting with your site like forward-to-a-friend.

This isn’t everything you need to know regarding having a growing, productive, well-ranking SEO presence, but its a nice start. I have to come to believe that the quality of your on-site content is the single most important factor in getting your site ranked higher and more pages ranking. Also, frequency of posting new content to your site is huge to pumping out new pages of content that can bring you more search traffic. Length of post is also huge because I have sites where an obscure phrase buried on the page pulls a #1 ranking and brings in a new visitor. Whether you have a new site or an old site, you can work aggressively to improve your search rankings. There is no reason at all you shouldn’t be driving thousands of visitors to your site through organic search on a daily basis. Let us know if we can help you get better rankings and more search traffic.

Yahoo!’s 2008 Holiday Consumer Overview and Search Best Practices Web Conference

Saturday, October 18th, 2008

Just got this nice little email from Yahoo. They are going to be giving a web conference on holiday PPC strategies. Should be pretty good. Check out the info they emailed me:

Please join us on October 28, 2008 at 11:00 a.m. Pacific Time, as we present Yahoo!’s 2008 Holiday Consumer Overview and Search Best Practices Web Conference. The free webinar will cover the following topics:

Review of 2007 holiday shopping data
Review of 2007 consumer search trends
Search advertising best practices


Space is limited, so sign up today!

https://www.meeting.corp.yahoo.com/system/content/folder/listing?date=2008-10-18T18%3A02%3A15.887%2B00%3A00&sco-id=2340477&set-lang=en

How Fresh Content Drives Search Results for Companies and Affiliate Marketers

Thursday, October 9th, 2008

If you don’t know by now that content rules the Internet, you been in a parellel universe for the last 5 years. Let me reiterate that content is the key to search engine rankings and therefore traffic. If you look at all the best sites that rank well in the search engines, especially Google, you will see some good quality sites with one thing in common: good content. Yes, there are many factors that go into the “algorythm” which determines how well you rank, but content seems to be the common thread running through it all. So how do you acheive good content and therefore rankings? First things first, you need a strategy and game plan for your SEO rehabilitation. Please don’t hire one of those SEO companies, UNLESS they are going to produce lots of unique articles on a frequent basis for your site.

Here is my strategy for on-site optimization…it’s not anything new or revolutionary, but just good old-fashion meta-tags and on-page content. Start at you homepage because this is your first impression to the search engines. You homepage or index page should be focused on what you are promoting, selling or advocating. Usually, you want your homepage to focus on the top searched for ”keyword phrases” related to your site. For example if you are selling apples, you Title Tag might read: “Fresh, Organic Apples Straight from the Orchard.” It could be anything like that really…but you get my jist. I think the keyword and description meta-tags are also improtant. Make sure you again focus on the topic of the page with both. Using no more than 4 or 5 keywords and write a good description for that tag. Each page of your site should have unique meta-tags to truely be the most effective. Moving on to the on-page content, I think 1 or 2 paragraphs of highly focused content about what you do or sell is enough. When you branch out to your sub-pages, you can really open it up with the content on each page. Developing your on-page content, from your top level categories all the way down to your product pages, should have a good amount of popular phrase-oriented unique content running through them. Shoot…that’s my on-site SEO strategy in a nutshell, lets move on to frequency another important aspect of rankings.

Frequency of publishing new articles, blog posts and reviews on your website should be basically in hyper-drive to get the most out of it. The search engines absolutely love when you are adding daily, fresh content to your site. Sites that update numerous times a day encourage the search engine spiders to come back to your site check for new content and pages, possibly hundreds of times a day (Don’t quote me on that but it’s a lot!). Take advantage of RSS feeds and put them on your article categories and blogs. Submitting your RSS feeds to the many RSS directories is a great idea to let them know you exist and are publishing content. You can enable you site to automatically “ping” the RSS sites when you post something new, but some still require manual pings. You can pull multiple rankings for the same articles/posts by getting your content feed to RSS sites. This is a lot of the reason companies should have a person on staff managing their content production and article submissions. As an affiliate you are acting as a content manager and publisher for the merchants you are promoting. The same principles apply to both companies and affiliates when it comes to content production on the web. So bottom line I can stress the importance of frequency enough to getting well-liked by the search engines. Don’t slack now! Get out there and start optimizing!

Google Coming Out with New Browser Called Chrome

Tuesday, September 2nd, 2008

Google is coming out with their own internet browser called Chrome. I’m sure it will be cool and have a lot of features. It will be open-source so developers can new applications for it and it can be customized to the users liking. This is just another way for Google to get their advertisers ads more run, but it’s good anytime Google can expand their syndication.

How to Have Really Good SEO on Your Company Website

Sunday, August 10th, 2008

SEO or search engine optimization has been around for over 10 years now, but there are more “SEO” companies out there than ever. How do you filter through the crap to get to what’s a good strategy? SEO is an overall philosophy and a strategy that your website needs to have. Ask yourself: “What is my SEO strategy?” If you don’t have one you need to be kicked in the head. If you have an SEO strategy, what is it and how effective is it really? SEO should be probably the #1 focus of your website in order to generate more free traffic from search engines like Google, Yahoo and MSN. You should constantly be adding fresh, new content to your site in the form of articles and product reviews. It’s also a great idea to launch a forum on your site to encourage user-generated content, which brings in more free traffic and gets the search engine spiders coming back more frequently. Your articles and content should have an RSS feed enabled so you can “syndicate” your articles out on the web and gain subscribers to your content. This in itself can generate a tremendous amount of content over time.

Having a nice amount of inbound links to your site can make your site rank better by having more “link popularity.” However your shouldn’t just go out and submit your site to a bunch of directories. And you shouldn’t rent a bunch of links from just any sites out there with PR. You should encourage the companies you do business with to link to your site. You can also conduct efforts to post on forums and blogs that are related to your site to gain more inbound links. This is very time-consuming but can be well-worth it over time on the right sites. You have to be very careful if you outsource link building, I wouldn’t suggest letting any outside company do this for you. Inbound link acquisition should be something you handle inhouse as a concerted effort to grow your inbound links over time.

Making sure your website itself has really good “search engine optimization” is absolutely critical. The majority of your main pages as well as as many of your sub-pages should have complete meta-tags that are very unique and focused on what the page is about. Also, your on-page content is extremely critical to pulling in multiple search results from the same page. Make sure none of your pages have duplicate content. Your linking structure is also very important. Having a sitemap is a great idea to list out all the sections of your site. A sitemap also allows the search engines to find and spider your content easier.

If you stick to these principles you will have a well-optimized site that is constantly growing and bringing in more visitors. Fresh content in my opinion is the most important part of your SEO efforts. If you want to work with Experience Advertising on your SEO strategy please contact us today for a quote. We are very reasonable and will only ever have you website’s best interests in mind. Thanks and have a great week! :)

List Of Dofollow Blogs - High Quality Results

Thursday, July 31st, 2008

u-comment-i-follow Dofollow Blogs are something which everyone is looking forward to gain some organic traffic, high pagerank etc. But dofollow blogs are very rare to find, you won’t find a bag of dofollow blogs everytime. We have gathered some dofollow blogs which have quality results, high pagerank, clean design etc. It’s a huge dofollow blogs list so just grab yourself a cup of coffee and read below:

Affordable Internet Marketing
SimpleRandomness
ArticleSnatchBlog
CutieGadget
EricSocia
LcdLove
MenstrualPoetry
WomanTribune
OnARidge
FatLadySingz
PixelHeadOnline
Revellian
Logon
TriathlonTraining
YourWebsiteProfit
HowToWakeUpEarly
LondonerLife
LaughOutLoudDogs
BillHartzer
FootbagShop
NeoMeme
Marenda
SavingMoney
SunlightFlavor
TheBuffaloRiver.com
MeloVillaReal
Jakeldaily
TallFreak
BaseballInvestor
TheDarkLightOfLove
LifeInTheRough
TheDailyFuzz
ErikKarey
RobertaFerguson
MarketingASolicitor
BloggersJourney
SecretsOfUnlimitedProsperity
Amorphism
Jenny’sCorner
JadeHat
News Notion
BrilliantCheers
Achille
ChrisHoyt
LinkItForMe
RamblingThoughtsBlog
BlogThatOutside
Tobsy
SweetAgring
LayerCake
PajamaProfessional
RoadLessTravelled
Derek Semmler
Zr5
SmartWealthyRich
CrayonWriter
BlogRaters
TagsKitchen
TradeMacro
Brian Pratt
Best Real Income
A Writers Words, An Editors Eye
Advertising for Success
Andy Beard
Ang’s Chicken Coop
Army Mom:New Jersey
Axplay
BloggingTips
BMonaco
BodyFitnessInfo
By the Sea
Colloquium
Community Building Blog
Curious Cat Science
Craftblog
Dont Fear the Truth
Ecomm Tips
EMoneyMarketing
Jones PC
JOIN - Do Follow Bloggers **
Just Not Martha
Kansha Shite
Last Blogger
Life in the Fast Lane
Life Is Risky
Life Passion Travel & More
Life through eyes of Krissy
Lifecruiser
LittleAmerica.us
Live Life Organics & Your Health
Magical Rose Garden
Marketing Blagger
Master Cleanse
Midlife Musings
Mom is Nutz
MomReviews.net
Mothering Many
My Credit Group
My Dandelion Patch
My Home Recipe
My Muddled Mind
My Opinion Counts
My Thoughts, Ideas, and Ramblings
Nanashi-Inc.net
New Century Politics
No Average Mom
Odd Planet
On the Horizon
Open Road Biker
Patrick Says v2.0
Paula Mooney
PBriscoe.com
Pegs AZ Life
Pencil Thin
PimpMyPageRank
Pink Poison Store
Pond, The
Ramblings Of An Undisturbed Mind
Randa Clay Design
Raw Vegan Momma
Reasoner, The
Rotten Bananas
Sassy Southerner, The
Scribble On The Wall
Scuttlebutt Pipeline
Selena’s Travel and Culture
SelfHynosisProgram
Shopping Flavor
ShowMeHealthBiz
ShowMeMoneyBiz.com
Simple Kind Of Life
Simplify Every Obstacle
Skeets Stuff
Sophistishe.Org | Personal Blog
SQKIKs Simple Tech
Super Blogging
Sun-Flower Family, The
Table for Five
TeaScoop
TechieZone
Teenage Angst Regression
Texas RV Travel blog
Thermal
TimeForBlogging
Tricia\’s Musings
Utterly Geek
Wanders World
Web Files, The
WebStyle
Wild & Crazy Ride
Winding Threads
Wired Kayaker, The
Women Mumbles
Work At Home Mom Revolution
Yoga Blog
Dollars Blog

We hope that you will find the above list very essential. Don’t forget, if you want to add your blog also in the list then please comment at this post and we’ll hook up with your post, and we’ll add your blog after checking it. The list which we have posted above have more than 135 blogs which are a lot more than enough for your website to gain some traffic and pagerank.

Matt Cutts’s 5 SEO Tips For Beginners

Tuesday, July 29th, 2008

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Most of us know who Matt Cutts is, but for those who still don’t know he is currently working for Google and has been their “spokes person” for years. Matt Cutts has discussed some of his SEO tips, but people were looking for advanced SEO tactics. Unfortunately, he discussed those SEO tips, which are worthwhile primarily for beginners. But all people doing website optimization should adhere to these principles. I have added some commentary on these principles.

So, If you’re a beginner or just have started to put your foot inside SEO arena, then the following tips may really help you:

  1. Spotlight your search term on the page. If you want to be found for your top keyword, make sure that term is on the page you want to get ranked. The term should be at the top as well as peppered throughout your copy. But only within the normal flow for the content. Don’t over-do your main keywords. Keyword density is a thing of the past. Make sure to build out a multi-page site with all pages containing unique content, there is nothing worth that duplicate content!
  2. Fill in your meta-tags The two most important tags are Title and Description b/c that’s what is displayed in the search results. However the keyword tag is also important but keep it to like 5 or 6 terms.
  3. Get other sites to “link” back to you. This is one of the most important of the 100s of factors Google considers when ranking sites. However, I don’t recommended too many reciprocal links. Post on relevant blogs and forums that are “do follow” are a great way to gain lots of free inbound links.
  4. Create a blog and post often. This can help you get links.
  5. Register for free tools. Cutts recommends using the tools at google.com/webmaster, as well as creating a text-based sitemap www.xml-sitemaps.com, and adding your business to Google’s Local Business center (google.com/local/add).

The above tips would definitely help the newbies but in our opinion, not very much useful for advanced SEOers. Basic SEO principles have not changed much in years. If you do the rigth things with your sites you will be search engine friendly and gain higher rankings. Feel free to comment about Matt Cutts’s SEO Tips and we would also like to hear your personal SEO tips if you would like to share with us here.

Top 8 SEO and Affiliate Marketing Blogs

Saturday, July 26th, 2008

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SEO-blocks

You really want to learn from other gurus who are already making money online and optimizing their websites in search engines if you want to do the same, without any doubt there are so many names which would come in your mind if one asks you about SEO and affiliate marketing top blogs on the internet. With that in mind, we have compiled a bunch of blogs which belongs to the most highly acclaimed bloggers. Take a look below:

1.  ShoeMoney.com

Jeremy Schoemaker is the founder of this blog and he is very well-known SEO and Affiliate marketing expert, if you don’t know him then you must visit his blog because Jeremy is the most respected blogger of all time.

2.  ProBlogger.net

This blog is owned by Darren Rowse who is very experienced in both SEO and affiliate marketing, he is also explaining others about how to make additional income using Adsense, Chitika etc. He is making a lot of money by using various online methods.

3. JohnChow.com

A blog owned by none other than John Chow himself. John Chow is the real deal in-terms of making money online, you will find multiple scenarios on his blog regarding SEO, Affiliate Marketing, Pay Per Click Marketing and more. He is also the founder of TTZ Media.

4.  ZacJohnson.com

Zac Johnson is the founder of this blog and he is not very much renowned about SEO Marketing, but if you really want to learn a lot and a lot more regarding Affiliate and Pay Per Click Marketing then we would highly recommend Zac Johnson because, he genuinely explains his tactics and methods publicly.

5.  JimKarter.com

Jim Karter is the owner of this blog. Although he is an Indian but he is really working up with is blog and he already have more than 1000 RSS and 250 E-Mail subscribers in a very short amount of time. Visit his blog to learn about how to make money online using Adsense, Text Links, Brokerage, WidgetBucks and more.

6.  JimKukral.com

This is the official blog of Jim Kukral, who not only discusses about SEO, Affiliate Networks but he also discusses about Social Marketing, latest Social Bookmarking websites and a bag of other online goodies.

7.  MattCutts.com

Matt Cutts is the owner of this blog and he is currently working with Google, if you really want to build up your SEO mind, then visit his blog daily where he discusses about how you can gain SEO traffic and what are the basic and hidden SEO tips which you are missing.

8.  ExperienceAdvertising.com

How can we forget our blog? We discuss about Internet Marketing, Affiliate Marketing, SEO, Pay Per Click Marketing and a lot more. We also do SEO Consultancy services which are simply unmatchable with others, visit our blog daily if you want the flavor of different marketing methods.

The Top 8 SEO Tools (Must Have)

Saturday, July 26th, 2008

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There are multiple tools for SEO but one must find the exact tools for doing the correct optimization. Usually, it is really complicated to do SEO work without having any sort of tools or automated services, so probably it is now very much essential for optimizers to indulge in SEO tools which will help them in optimizing their website pages and results in various search engines.  Below are some must have SEO tools which will surely help you in your SEO tasks:

1.  JustSearch’s Site Comparison Tool
JustSearch’s Site Comparison Tool. What better way of getting an indication of how much search engine optimisation your site needs than by comparing your site with one of your competitors. Enter your site and the URL of one of your competitors and you will not only get a decent amount of data but you will also be shown a radar graph of the data. The essentially represents a footprint of your site, compares to your competitor’s footprint. Probably the best SEO tool I’ve seen for a while as it paints a clear picture of what needs to be done.

2.  Backlink Watch’s Back Link Checker Tool
Backlink Watch’s Back Link Checker Tool. Most back link tools just tell you how many links you have. This tool goes a step further and looks at the anchor text, PageRank and number of out bound links on the linking page. It will also give you an indication of any abnormal flags like nofollow that have been used on the backlink. It does take some time to run, but it produces a good set of results.

3.  Dig Pagerank’s PageRank Tool
Dig Pagerank’s PageRank Tool. Useful to see your PageRank, but more than that. You can view what you PageRank is in lots of different Google data centers and see if a PageRank update is coming your way.

4.  SearchStatus Firefox Extension
SearchStatus’ Firefox Extension. A must have tool for any SEO that uses Firefox. A simple right click on on the unobtrusive icon will give you access to backlink for either the page or the domain, or even a neat little keyword density checker. The toolbar will also display PageRank, Alexa rank and Compete rank information.

5.  JustSearch’s Nortometer Tool
JustSearch’s Nortometer Tool. Odd name, but I’ve not seen much like this tool out there. The tool looks at the top results in Google for a given keyword and then matches commonly used words a phrases on each of those pages. The result is 1-4 word phrases that you should be including in your content in order to match those sites that rank highly for your keyword. It is a keyword suggestion tool that doesn’t use searching statistics.

6.  Google’s Webmaster Tools
Google’s Webmaster Tools. The brilliant Google web master tools has a few good functions that are useful to any SEO. With a built in back link checker and a header analyzer it is a good way of spotting problems in the long run.

7.  SEO for Mozilla Firefox by SEOBook.com
There is no other tool out there that could give you the amount of information that this tool does right from either the visited page or the search engine. Perfect for a quickly competitive overview. This tool will give you PageRank, cache date, domain age, backlinks in Yahoo, number of .edu links, the number of cached pages, and many other stats for any given page with a simple right click. The most amazing feature is that you can export your information directly from the SERPs to CSV.

8.   SEOmoz Ranking Checker
This tool helps you determine if you have optimized a site for country-specific search engines. SEO can be valuable for many industries if applying local or geographic optimization. Amazing tool I must say.

Please remember that you can find several SEO tools excluding the above tools which we’ve named as the “Top 8 SEO Tools”. But just remember to put the above tools in your SEO basket. :)You are welcome to post those SEO tools which you are using currently and you’d like to spread them all around.

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