Here is an update from Microsoft Adcenter on some new features that are now available. MSN Adcenter is a great way to drive pay-per-click traffic to your site and can generally be less expensive than Google and Yahoo PPC. Here is the update from MSN Adcenter:

We’ve just upgraded Microsoft adCenter with a number of helpful new features—features that you and many other advertisers have requested to help simplify your advertising experience and save you time. Now you have more ways to manage your credit card
payments, optimize your campaigns with powerful keyword research data, refresh report data, and create new reports.Visit our What’s New with adCenter webpage to learn how to:

• Pay your adCenter balance on demand. Use the Bill Me
  Now button to pay your remaining balance with your credit
  card at any time.
• Easily organize your credit cards and remove unused cards. Simply add new, edit, or remove existing credit cards from your payment methods.
• Optimize your campaigns with more powerful keyword research data. Use the improved keyword research tools to generate keyword suggestions, view colorful new graphs on performance and demographics, and quickly add new keywords to your ad group.
• Refresh report data and create new reports with ease. Now, in just a few clicks, you can refresh the data in a recent report or create a new report that is based on a report you’ve recently run.

To learn more about these new features, please visit our What’s New with adCenter webpage or see our detailed feature reviews in the adCenter Community blog.

When you’re ready to begin using the new features, simply sign in to your adCenter account at: https://adcenter.microsoft.com/default.aspx?mkt=en-us

If you have any questions about the adCenter upgrade, contact an adCenter Customer Service Representative by e-mail, or phone us at (800) 518-5689, seven days a week, from 6:00 A.M. to 6:00 P.M. Pacific Time.

Hey all just wanted to pass along some info Google just sent me about some upcoming Webinars they are running. Looks pretty good:

 Google Webinar Newsletter: Summer 2008

Advertisers like you have been asking for more hands-on AdWords training, and we’ve been listening: we’re pleased to present AdWords Webinars.  We’ll be offering several different topics this summer so we encourage you to browse the topics listed on our Webinar Calendar located here:
https://adwords.google.com/select/events.html

The topics will be repeated so be sure to read the description for each webinar to determine if this is a webinar you have attended in the past. Space is limited so please register your attendance today using your AdWords email address. We look forward to your participation!

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SAMPLE TOPICS

Some of the topics this quarter can help you if you are:

Looking to Improve ROI:
Register for our webinar on optimization to learn tips about how to get the most from your AdWords account.

New to AdWords:
Learn about account basics from a member of the AdWords team to get off to the best start possible.

Having Trouble Tracking AdWords Effectiveness:
Consider a Webinar on Conversion Tracking or Analytics to learn about the various tools that Google offers for measuring your advertising efforts with AdWords.

Specialized Tools:
Register for a webinar on a specialized Google tool such as Website Optimizer to learn more about how you can improve your business through Google tools.

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Whether you’re a new advertiser interested in learning more about AdWords or a seasoned veteran ready to take your account to the next level, these online seminars can help you meet your goals. Led by AdWords experts, our webinars will help you learn how to make the most out of the time and money you invest in AdWords.

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WANT TO REQUEST A TOPIC?

After each Webinar you’ll be given the option to complete a survey in which you can let us know what topics you’d like to see offered in the future. We’ll do our best to continue bringing you the content that would be most helpful, so speak up and let us know what you’d like to hear more about!

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WANT ADDITIONAL TIPS OR MISSED A WEBINAR?

Unable to make it during the scheduled times? Missed a webinar you planned on attending? Check out recorded webinars as well as other Advertiser Education on the Google Business Channel of YouTube. You can find it here:

http://www.youtube.com/user/GoogleBusiness

Your daily spending limit is very important to set in your Yahoo Search Marketing account. You can set daily spending limits, the amount you want to spend each day, for your entire account and for each campaign (if you wish). You can estimate your monthly budget to be approximately 30 times your account’s daily spending limit. If you reach your daily spending limit, your ads may stop displaying for the rest of the day and you will be notified with an alert. Make sure your daily budget is an amount you are comfortable with. You can rack up a lot of clicks quickly if you don’t have this under control.
 
Account Limit vs. Campaign Limit - Although you can set your daily spending limit at both the campaign and account levels, the system generally won’t spend more than your account limit. So make sure your account limit is high enough to cover what you want to spend on all of your campaigns put together. 

Keep in mind that if you add keywords and campaigns, you may want to consider increasing your account daily spending limit, so that you can get the amount of clicks you want for each campaign. If you go over your daily spending limit, your ads may stop showing for the day.

Make sure to setup and manage your Yahoo Search Marketing account so that you don’t get killed with clicks and charges before you know what your ROI will be.
 
 How Much Should I Spend?
• There’s really no definitive answer. Like most advertisers, you may start by picking an amount you can afford and see how well it performs over time.
• Don’t spread yourself too thin—pick your most profitable products or services to start with, and focus your budget on them. Start small and expand as appropriate.
• It’s important to look at how often your clicks are turning into sales, and keep it in mind when adjusting your budget. This concept of calculating your return on investment (ROI) or cost per acquisition (CPA) takes a little bit of effort, but the work pays off when you’re spending wisely. If you need to hire a company to manage you Yahoo Search Marketing campaign, Google Adwords or MSN Adcenter, let us know and we can assist you today!

Making money online is a dream that is being realized by thousands of webmasters, bloggers, and PPC experts all over the world. Through the use of affiliate marketing programs, excellent revenue can be generated with your site or blog if you follow certain proven affiliate marketing practices. Some of the best super affiliates in the world are using a combination of organic SEO and pay per click to forge their way to self-employment and affiliate weath. There are a few affiliate principles that most super affiliates adhere to in their online promoting and traffic driving.

The first concept that most super affiliates use is leveraging free traffic, or natural search, to generate visitors and sales with their sites or blogs. This is achieved by building out your site or blog with lots of unique pages of content about whatever products or services you are choosing to promote. The more unique articles and pages of content you create on you site the more potential traffic you can get from the major search engines like Google, Yahoo, and MSN. Another important aspect of organic search traffic is acquiring inbound links to your site. Make sure these are one-way text links using the most popular phrase you are looking to rank for as your anchor text, ex. “health insurance”. The more sites you have linking to your site the more “link juice” you will attain and your site will climb up the rankings. One important note is that you should look at the number of inbound links the site linking to you has and their own rankings to determine if that is a good candidate to acquire links from. By using these 2 principles of building organic traffic you can achieve higher rankings in a few months. Keep in mind that organic search ranking is a long-term strategy and not something attained overnight.

Another excellent way to generate traffic is via the PPC or pay per click seach eninges. Google, Yahoo and MSN all have their own version of PPC search. Of course Google pushes the most searches per month so that is your best place to get traffic, however each product converts differently across the different search engines. This is due to the big 3 having slightly different search audiences. Some people say that Google has more information seekers and Yahoo has more shoppers. This all depends on the products or services being sold of course. PPC has become increasingly more difficult to make work but still can be done if you are smarter than the rest of your competition. Finding niche keywords that produce sales is a key factor in attaining an ROI on your PPC arbitrage efforts. There are free click coupons you can use to test merchants conversion rates which make it good to test out ppc traffic.

There are many ways to drive traffic to your website, however NO website or blog will get traffic if you don’t work on the site on a daily or weekly basis. Through a combination of organic and PPC traffic you can internet market your way to affiliate riches and wealth. Look at the whole process as a long-term strategy, nothing happens over-night and if it does it was probably to good to be true. If you would like more information on increasing your organic/natural traffic or PPC traffic contact Evan today. Now get out there and drive some traffic!

Pay-per-click or PPC marketing refers to the process to aquiring website visitors by paying for positioning in the major search engines: Google, Yahoo, and MSN. Over the years, PPC as become more difficult to generate a good ROI with primarily due to the fact that over time more and more competitors jump into the PPC game in a particualr industry. When you have increasingly more advertisers vying for searchers you have higher costs per click on average for a particular keyword. For instance, if you are selling flowers online you are probably going to competing with 100 or more other websites all wanting those 1-10 positions in the sponsored ads. But is the smaller advertiser or affiliate really doomed to a fate of ever increasing costs and less if not negative ROI? Actually not. You have to be that much saavier than your competition in a few ways:

1. Your Ads have to be better. You have to test and retest your ad copy until you find the best click-through rates for each particular search phrase. Placing a phone number in your Google ad can be a great strategy to increase calls to your call center. This only benefits affiliates using PPC if they are given a deticated phone number by the merchant and can therefore track sales that way.
2. You keyword research must be more thorough. Your keyword file should be an ever-expanding list of phrases that have either generated sales or traffic to your site, and then ideally resulted in a sale. Analysing your server log files can really produce some good intellegence for your PPC campaigns and that of your affiliates. I love www.RapidKeyword.com, I have used it for years and I haven’t seen anything better for finding and scouring for keyword phrases. The deeper you go in your keyword research the better. All keywords must be tested for conversion rate and whether or not they produce ROI.
3. Landing Page Optimization should be an onging process towards perfection that is never reached. In other words you should always work on your landing pages to make them better and more convincing. I suggest multi-variable testing in order to find the right ad copy, images, buttons, and other features that produce the best conversion combinations. You should also have different landing pages for different keyword groups. Many companies use one homepage or landing page for all their PPC campaigns but this is a mistake. Your various ad groups should all go to a unique, targetted landing pages to give it the best chance at converting into a lead or a sale. Of course you should have a professional web designer craft it for you and the more trust and security you can convey to the visitor the better chance you have at getting them to do an action. (i.e. BBB logo and Verisign logo).

Depending on your product or service will depend on which search engine converts best for you. Your products may convert best on Yahoo and second in Google, third on MSN. In a perfect world, your website or landing page would convert best in Google, second Yahoo, and third MSN because you would have the best chance to get the most traffic to your site at the best ROI. Google current has a 60%+ share of the search market but that could be higher. However, things don’t always work out that way and you have tweak and optimize until you attain the best ROI for all 3 search engine so that you have have wide-open budgets on a daily, weekly and monthly basis.

This is a breif explaination of PPC Marketing, if you would more information or would like a quote on the cost to have Experience Advertising handle you PPC account, please call Evan at 954-662-8010.

Pay per click marketing is really an ingenious invention of the early search engines like Google and Overture (which was purchased by Yahoo about 4 years ago). Google is the absolute grand-daddy of the pay-per-click model because they simply produce the most searchers across the universe of search phrases. Since probably 90% of web searchers go through Google, they have a huge advantage over Yahoo and MSN to produce large profits from advertising revenue. PPC has given affiliates as well as Merchants an opportunity to ranking high in the Sponsored Results under basically whatever search phrase they want to. Yahoo has a bit of a stricter keyword approval process but as long as you are sending traffic to a unique domain or page on your website you are able to “come up” high in the search results for a per click price. Google, Yahoo and MSN all provide free click coupons for starting an account because they know you will keep spending in order to drive more traffic to your site. Yahoo has the second most search traffic and MSN is in third place. Basically every keyword has to be tested to see if paying per click actually makes you money. But once you dermine which affiliate offers work through PPC you can really leverage this great marketing vehicle. Over the years pay per click has gotten extremely competitive in every possible vertical but you can still find those really niche search phrases that no one thought of to get inexpensive clicks. PPC marketing is really an art more than a science. You have to know how to tweak the bid amounts just right to get the best return on investment. Let me know if you would like to know more about PPC marketing or would like links to those free click coupons. Now go out and drive some traffic! But be careful of the content clicks…

Pay per click marketing or PPC marketing has grown tremendously over the past 5-6 years. Google generates the vast majority of their revenue from the per click model and you can see how they continue to grow. Advertising in the “sponsored listings” will put your website at the top of the search results for whatever phrase you want to rank for. But this comes at a high price per click in many situations. Over the years, the cost has risen and Google and Yahoo have figured out how to really squeeze the most out of their advertisers. With the keyword bidding system they use, advertisers must compete for positioning to get the clicks they want. Many affiliate marketers are able to use PPC effectively to drive traffic to their landing sites or pages to pre-sell the visitor before directing them the merchant’s website. This also has gotten progressively more difficult to do with a positive ROI attached. But savvy affiliates are still able to make it work for themselves. Good keyword research is necessary to uncover niche phrases that other affiliates or the merchant themselves are not utilizing. As long as the merchant is paying out enough per lead or per sale to make the affiliate a little profit they will continue. If you are interested in learning more about PPC advertising please contact us. We have some coupons for free clicks at Google, Yahoo, and MSN. So get ready to drive some serious traffic!