Affiliate Marketing represents a fantastic opportunity for merchants and advertisers to rocket their sales and new customer acquisition into the stratosphere. It doesn’t always happen that dramatically immediately, but affiliate networks like Commission Junction have so many amazing affiliates or “publishers,” it can absolutely happen and happen quickly. Such as been the case with a recent CJ launch our company has orchestrated, with a merchant in the beauty supply niche. I’m not revealing the merchant by name to protect their sales figures from their competitors (by I will tell you who it is if you contact me). After building the program with 5, 4, 3, 2, 1 green bar producers from our affiliate database, we got a wonderful surprise from a publisher that operates a large web portal for Korean-Americans. They picked up one of the monthly deals that we had set-up for this company’s affiliates to promote in February and really ran with it. This single affiliate generated over 800 sales in the month of February and a ton of traffic. Every single customer was a new customer and these we not people looking for this merchant’s coupon codes. It was simply a case of promoting a very target great offer to the right demographic. This program has hundreds of affiliates sending traffic and numerous regular sale producers. Here are some graphical charts depicting the amazing success this merchant has achieved on the CJ network in a few short months:

Number of Sales from CJ Program:

Click-through Traffic from CJ Program:

Number of Ad Impressions from CJ Program:

This merchant experienced excellent growth in sales, clicks, and ad impressions in a few short months. In order to achieve this growth we have employed the following affiliate management techniques:
- Recruited top super-affiliates into the program from our database
- Pushed our weekly and monthly promotions to the affiliate base
- Pushed out vanity coupons and exclusive promotions directly to the top performers in the program
- Instituted follow-up strategies for all new affiliates making sure they have access to all the ad inventory as well as promotions
- Distributed free, original content to inspire participation and increase SEO reach for the merchant
- Utilized conversion rate optimization software on the merchant’s site

This type of spectacular affiliate sales growth doesn’t happen right away in all scenarios, but in this cases it has been dramatic and amazing. This was accomplished without any reliance on coupon code websites, although there are definitely some in the program. This was also accomplished without any trademark bidding what so ever. If you want your Commission Junction affiliate program to grow you have to use great affiliate management and be willing to facilitate your publisher base with weekly deals and exclusive promotions. We look forward to hearing your feedback on this mini case study. I will keep the community updated on the progress and evolution of this CJ program. Thanks for reading and have a great day!

Hey all! I hope you’re having a nice Super Bowl Weekend. Here is a client case study I wanted to share for an Advertiser we launched on Commission Junction last year. I’m very excited with the sales growth we have been able to attain month-over-month since launching the program. The Advertiser has experienced steady, substantial growth in ad impressions, clicks, and, sales every month since launching the program. We have worked with the Advertiser to improve their website’s conversion rate and it has really benefit their affiliate program. Here are some performance charts that depict the monthly increases:

Monthly Sales Growth (as of Feb. 6th, 2011):

Monthly Ad Impressions Increases (as of Feb. 6th, 2011):

Monthly Clicks from Affiliates (as of Feb. 6th, 2011):

This particular Merchant is in the self-help category selling products via ecommerce. We have used the following affiliate management techniques to grow this client’s affiliate program:
- Recruiting new affiliate/publishers from our Top Performers list
- Recruiting new affiliate/publishers via email invites to non-joined publishers
- Sending pending offers to performers we have relationships with through our other affiliate programs
- Sending well-designed, purposeful affiliate newsletters to the base
- Sending personalized text emails to affiliates in the program with special offers, resources, and offer to help with their online marketing
- Immediate affiliate application approvals and follow-ups
- Immediately answering emails, chats, and phone calls from affiliates
- Running sales contests, that anyone who produces can win, to motivate the entire base
- Working with the client to come up with strategies to motivate their affiliates in this niche
- Running monthly coupon and discount promotions to the affiliate base to give them something to promote

These are some of the affiliate management techniques that we used to drive this program forward with more sales and revenue. All affiliate programs take time to grow and the more resources and energy you put into your affiliate program the better it will respond. Treating your affiliates like gold is a must. Every affiliate marketer should be worked with individually to maximize their potential with your product or service. If you are interested in growing you affiliate program to its full potential, contact us right away and we can discuss your affiliate channel options and what it takes to grow a large, productive affiliate program. Have a great Super Bowl!

Hello all..I wanted to share this incredible year-over-year affiliate channel sales growth on the Commission Junction Affiliate Network. This retailer focuses in the eyeglasses niche and showed a tremendous amount of growth during November of 2010, due to an exceptional Black Friday – Cyber Monday. Sales more than doubled from 2009 November numbers. Here is the sales chart (as of Dec. 6th, 2010):

This dramatic affiliate channel sales growth was achieved through the following affiliate management techniques:
- Recruiting top performing affiliates from our other programs under management.
- Pushing out Monthly and Weekly offers, coupons, and deals to the affiliate base.
- Running Holiday Affiliate Sales contest
- Recruiting targeted affiliates by contacting them directly and bringing them into the program
- Personally contacting all the affiliates of the program to work with them directly
- Providing custom creatives and banners to affiliates
- Providing approved non-trademarked keyword files directly to affiliates
- Providing a free website building tool directly to the affiliates
- Rapidly approving and following up with newly joined affiliates of the program

Through these affiliate management processes and other techniques we were able to achieve over 100% year-or-year sales increases through the client’s Commission Junction affiliate program. We are looking forward to a really huge December Holiday sales season with this Advertiser on the CJ network. Let us know if you have any questions or would like to work with this affiliate Advertiser. Thanks and have a great Holiday Season!

Hello, I wanted to share another case study of one of our Affiliate Management clients. This merchant is a retailer in the gift niche and has experienced excellent sales growth and affiliate sign-up rates since launching on Commission Junction Affiliate Network (CJ). Here is the sales performance since launching in May 2010:

This graphic is through 11/10/2010

We a combination of the following methods to ramp up sales quickly in a traditionally non-gift giving time period:
- Affiliate recruiting from our super-affiliate database
- Offering good commission amounts and no performance tiers
- Affiliate recruiting via targeted email campaigns to select categories on Commission Junction
- Personally following-up with all the affiliate/publishers offering to work with them and providing current promotions
- Designing custom banner ads for affiliates
- Providing unique merchant descriptions to affiliates promoting the Advertisers making it easier for them
- Bringing in new affiliate partnerships by going out and contacting companies and sites that would be a good fit.

These are some of the methods we have used to achieve explosive sales growth and affiliate recruiting. We are very excited to have a strong and explosive holiday season with this client…should be great all around! Let us know if you have any questions about how affiliate program works or how you can hire Experience Advertising to explode the growth of your affiliate program. Thanks and have a great day!