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Importance of a Responsible Affiliate Manager in Affiliate Marketing

Friday, August 22nd, 2008

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Affiliate

Affiliate marketing is evolving day by day and with the involvement of several affiliate networks, it is absolutely essential for every company to have a smart Affiliate Manager or Affiliate Management Company who will lead their affiliates/publishers to achieve the utmost success in very short span of time without any sort of huge headaches.

Affiliate Managers are the driving force of any affiliate program and most importantly, no affiliate marketer would be able to gain the highest amount of profit without a suitable affiliate manager guiding them.  A competent affiliate manager will guide your affiliates with all the tools you need for PPC marketing, SEO, Article Marketing, Viral Marketing, E-mail Marketing and more. In short, Affiliates + Responsible Affiliate Manager + Good Offer = Profits for both affiliates and the company.

The origin of affiliate marketing was initially introduced with very few affiliate managers but as time has gone on most companies will assign you your personal affiliate manager who is responsible to your queries, questions and other issues. However, not all affiliate managers are knowledgable in all aspects of internet marketing and this can seriously affect the growth and properity of your program.

Here are some attributes every good affiliate manager should possess. Affiliate marketing is a game of cards, where an affiliate manager plays the role of the Ace.

  • Affiliate managers will support you in-terms of promotional materials, quality tips and more. Providing you resources like the best affiliate forums to join.
  • They will even provide you with the top-most converting keywords every week so that you may earn more and operate from a position of strength.
  • A personally assigned affiliate manager will talk to you via an E-mail, Live Chat, or even on telephone.
  • You will be appreciated by your affiliate manager and they will boost your confidence and abilities.
  • Whether you are earning $10 a day or $1000 a day, a responsible affiliate manager will treat everyone equally as every affiliate matters!
  • If you are confused by affiliate marketing, your affiliate manager will sort out the issues for you and guide your way.
  • Affiliate Managers implement several goodies for you like tracking conversions, adding SUB-ID’s, placing a pixel tracking code and more.
  • With an affiliate manager by your side, you will actually feel that there is someone out that who really cares about your success and helps you whenever you are in trouble on your quest to making serious money.
  • If you are totally lost into affiliate network offers, as there are more than 200+ offers in a single affiliate network, your affiliate manager guides you through the process and urges you to try the best converting offers which would work with your appropiate niche.
  • Payment issues are sometimes a real pain, in this case you should contact your affiliate manager who will address this situation for you so you feel comfortable with the payment terms. They also will check on sales or leads if the reporting isn’t looking accurate.

Above are some of the basic advantages of having a responsible affiliate manager. Look at the top super-affiliates and check their blogs and see why they are pushing everyone into having good affiliate management, as those super-affiliates find themselves being assited by good affiliate managers.

High Profit Affiliate Marketing Niche - Online Education EDU Leads

Monday, August 4th, 2008

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Over 1.7 million people will enroll in online degrees this year. It’s a market worth a cool $2 billion a year – here’s why you could benefit big time in this niche with nothing other than a well designed content website: “62% of chief academic officers believe that online learning is equal to or superior to classroom learning” Vault.com. What we’re seeing is a huge trend change within the further education industry - there has been a 350% growth for online education within the last five years with over $2 billion to be spent for online degrees this year alone. This trend is still resurgent with no immediate end to growth in sight - classic case of internet revolution and the reason why I’ve chosen to highlight this as one of the most incredible opportunities niche marketers will ever embrace.” Along with health, online education is the next market of the future.

Online_Education

Merryll Lynch Research

Why the sudden growth in the number of people who now want to study for their degree online? The reasons are numerous:

(1) Growth in internet speed and technology makes online learning practically indistinguishable from classroom learning. Today, computers can handle all manor of streaming audio/video which has removed the need for teachers to be physically present in the same room for classes they teach.

(2) Improved reputation of online degrees - when they first came out, many students were hesitant to start online degrees because employers had reservations about handing jobs to those who got their degrees online. Today, these reservations have been eradicated - in fact according to Vault.com 86% of employers today are happy to employ someone who earned their degree online. So, what are some of the numbers you could be looking at?

** Adsense **

Fans of Adsense income should also sit-up and take note, because here are a couple of the top Adsense bids that this industry commands, per click.

Top Adsense Bids Per Click

“Online Degree” - $14.08 Per Click

“Online Education” - $9.97 Per Click

“Online College” - $14.45 Per Click

“Online School” - $6.23 Per Click

This, along with several pay per lead opportunities that are as much as $20 per lead your website generates. Education affiliate programs are some of the best converting and paying affiliate programs.

High Profit Affiliate Marketing Niche - Health Insurance

Monday, August 4th, 2008

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Take a look at these startling facts about the health insurance industry:

Health Insurance Industry Factsheet

According to Harris International Research, 160 million people will search for health insurance online this year - to add to that, the same research concludes that the online medical insurance industry is growing at a rate of almost 20% per year. The health insurance industry is worth a staggering $2,873 billion according to the Insurance Information Institute. that 15.2% of GDP expenditure in U.S. is health care related. The really exciting part of being involved with the online health insurance revolution is that over the next decade, the total spending on healthcare and medical insurance is expected to rise at a rate of greater than 10% a year according to some sources. The drivers of this include a mix of a rapidly ageing population in the western world, combined with a desperately flailing public booking and researching medical and health insurance deals online - so the healthcare system in many countries. Increasingly, millions of people are potential to website owners within this niche are startlingly exciting. You see, with the powerful website you’re about to own, you’ll be able to give your prospects the quality information they need on medical insurance - and enable them to get free health care quotes (and get paid up to $60 for it - each and every time). You’ll be able to send them to medical insurance comparison sites and enjoy handsome Adsense returns (where top bids tip toe to well over $11 per click).

missouri-health-insurance-picture

What about other income streams? Take a look at the Adsense figures for this niche:

Adsense Top Bids (Per Click)

Compare Health Insurance - $11.29

Health Insurance - $10.05

Online Medical Insurance - $11.96

Medical Insurance - $9.46

Buy Medical Insurance - $10.06

Ask yourself - are you currently in a niche that offers such returns for website owners? Are you putting in work in niches where you get anything even remotely close to $60 just for a targeted visitor requesting a free quote? I doubt it!

High Profit Affiliate Marketing Niche - Mortgages, Loans and Refinancing

Sunday, August 3rd, 2008

Before we begin, what do you look for in the perfect niche? Here’s what should be on your checklist:

3 Essential Characteristics Of The Perfect Niche

High Number Of Core Prospects - It’s basic common sense. The more core prospects that are in your chosen niche, the better the potential. Mortgages are a key topic for millions of people in both the U.S. & U.K. (not to mention most other countries in the world). In fact the term “mortgage” gets over 500,000 searches per day in Google alone. With huge numbers of active mortgage hunters (from first time buyers to those looking to get a better deal), mortgage information sites are being searched for by millions of people right now.

bigstockphoto_mortgage_key__162982

The Money Flow - Some niches are just not worthwhile getting into simply because no-one wants to spend money within them. If the core prospects do not spend money, how are you as a site owner going to make it? The mortgage industry is a multi-trillion dollar industry in the U.S. alone (and the same applies for the U.K). Where there’s money flow like this you can bet there’s opportunity for website owners. It leads to the inflated affiliate commissions (plus huge Adsense/pay-per-lead) returns that we’ll discuss later on. In the meantime here are just a few of the top adsense bids for some mortgage keywords:

• Mortgage - $16.05 per click
• Best Mortgage Deals - $13.59 per click
• Find Mortgage - $11.91
• Compare Mortgage - $15.86
• Mortgage Rates - $14.36
• First Time Buyer Mortgage - $16.03
• Fixed Rate Mortgage - $12.60
• Variable Rate Mortgage - $10.31

I could go on, but I think you get the point. The potential from Adsense alone is very good (but it’s actually the pay per lead opportunity that makes this niche one that an absolute beauty. More on this later). High Number Of Advertisers Online & Good Payment Infrastructure - When we’re dealing with website profits, it’s crucial that there are a high number of online advertisers available, and there’s a reliable payment infrastructure set-up for website owners to act on. The mortgage industry is very good in this respect. Many highly competitive advertisers all fighting for your traffic - and that’s supported by the incredible returns available (upto $70 on pay-per-lead, and $16+ top bids on Adsense as we saw above). So why does the mortgage niche fall perfectly into this category? In the U.S. alone, the current mortgage debt is around $2,888,000,000. Because mortgage terms only last between 1 to 5 years (typically), there are literally millions of people constantly looking for quality information about mortgages so that they can source the best deals available when re-mortgaging.

Try out this niche and make huge profits, that’s our Guarantee. [:)]

Top 8 SEO and Affiliate Marketing Blogs

Saturday, July 26th, 2008

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SEO-blocks

You really want to learn from other gurus who are already making money online and optimizing their websites in search engines if you want to do the same, without any doubt there are so many names which would come in your mind if one asks you about SEO and affiliate marketing top blogs on the internet. With that in mind, we have compiled a bunch of blogs which belongs to the most highly acclaimed bloggers. Take a look below:

1.  ShoeMoney.com

Jeremy Schoemaker is the founder of this blog and he is very well-known SEO and Affiliate marketing expert, if you don’t know him then you must visit his blog because Jeremy is the most respected blogger of all time.

2.  ProBlogger.net

This blog is owned by Darren Rowse who is very experienced in both SEO and affiliate marketing, he is also explaining others about how to make additional income using Adsense, Chitika etc. He is making a lot of money by using various online methods.

3. JohnChow.com

A blog owned by none other than John Chow himself. John Chow is the real deal in-terms of making money online, you will find multiple scenarios on his blog regarding SEO, Affiliate Marketing, Pay Per Click Marketing and more. He is also the founder of TTZ Media.

4.  ZacJohnson.com

Zac Johnson is the founder of this blog and he is not very much renowned about SEO Marketing, but if you really want to learn a lot and a lot more regarding Affiliate and Pay Per Click Marketing then we would highly recommend Zac Johnson because, he genuinely explains his tactics and methods publicly.

5.  JimKarter.com

Jim Karter is the owner of this blog. Although he is an Indian but he is really working up with is blog and he already have more than 1000 RSS and 250 E-Mail subscribers in a very short amount of time. Visit his blog to learn about how to make money online using Adsense, Text Links, Brokerage, WidgetBucks and more.

6.  JimKukral.com

This is the official blog of Jim Kukral, who not only discusses about SEO, Affiliate Networks but he also discusses about Social Marketing, latest Social Bookmarking websites and a bag of other online goodies.

7.  MattCutts.com

Matt Cutts is the owner of this blog and he is currently working with Google, if you really want to build up your SEO mind, then visit his blog daily where he discusses about how you can gain SEO traffic and what are the basic and hidden SEO tips which you are missing.

8.  ExperienceAdvertising.com

How can we forget our blog? We discuss about Internet Marketing, Affiliate Marketing, SEO, Pay Per Click Marketing and a lot more. We also do SEO Consultancy services which are simply unmatchable with others, visit our blog daily if you want the flavor of different marketing methods.

EcomXpo Open Starts Today and Tomorrow - EcomExpo

Wednesday, July 9th, 2008

Hey all, Ecomexpo has started and I highly recommend you check it out: http://www.ecomxpo.com/

New User Interface for Merchants on Google Affiliate Network

Wednesday, July 9th, 2008

Hey cool, nice to see a change of scenery. Google Affiliate Network merchant backend got a little face-lift but it just looks a little bit cleaner, nothing functional changed. It will be interesting to see what the Google Affiliate Network will do to catch up to the likes of Commission Junction and Linkshare…they have such a long way to go. CJ and Linkshare better stay out in front. Guys let me know if you want my guidance on how to crush the competition.

Why a High EPC is Ideal for Commission Junction, Linkshare and Shareasale

Tuesday, May 13th, 2008

The EPC is a number that every affiliate program on the major affiliate networks has, its like a batting average. EPC stands for earnings per 100 clicks. So if a merchant on CJ, Linkshare or SAS has an EPC of $30, it produces $30 for every hundred clicks that are sent to the merchant’s website. The EPC can be a very inaccurate number if the merchant is not expiring or kicking out affiliates that produce garbage clicks and no conversions. This can seriously skew the EPC downward. In CJ, Linkshare, and Shareasale, affiliates should look at a merchant’s EPC to see which offers are perfoming the best. As a merchant you should be trying to keep a very high EPC by keeping crappy affiliate traffic out of your program and working on making your website conversion rate to improve your click-to-sale ration. If you would like to know more about EPCs and how they work please contact me through this website.

Affiliate Marketing Management Company Best Practices and Methods

Tuesday, April 29th, 2008

Affiliate marketing has grown significantly over the past 10 years. There are more super-affiliates than ever before making a good living building out the web with great sites and blogs. Pay per click marketing has also become a nice vehicle for driving traffic to affiliate merchant offers. By far the 2 largest affiliate networks in the US are Linkshare and CJ, with Shareasale behind in 3rd. Linkshare and CJ have accumulated some of the very best affiliates on the planet to become publishers in their network. Simply launching a brand new affiliate program in CJ or Linkshare is not enough to grow your affiliate channel revenue. You have to really work the platforms properly in order to ensure that you will have a successful affiliate program. Affiliate management is everything in affiliate marketing. Affiliate managers should be diligent, pro-active, knowledgeable and friendly when dealing with their affiliates and prospective affiliates. A person with an outgoing personality is a desirable trait in an affiliate manager. However, there seems to be very few affiliate managers at large companies that really know how to work with their affiliates to get them to produce. Affiliates need to be contacted as many times as possible in as many ways as possible until they like your company and your offer enough to delicate their valuable time to your project. Hiring the right affiliate management company is a huge decision for your company because hiring the wrong outsourced affiliate managers can lead to wasted time and money. Our company, Experience Advertising, has been in affiliate management for several years and we are committed to growing our affiliate programs by affiliates and revenue. If your affiliate program isn’t growing…it’s stagnating. If you are looking to increase your company’s revenue from affiliate marketing, you should hire us as quickly as possible…time is money. Don’t waste another minute or dollar on affiliate management companies that are slackers and don’t deliver. Give us a ring today for an affiliate management proposal. Now get out there and drive some traffic!!

What is the Commission Junction EPC?

Thursday, April 24th, 2008

Commission Junction, one of the 2 largest affiliate networks in the US, uses the EPC to gauge how well a merchant’s program is converting. It’s basically an average of all the clicks and all the commssions earned by affiliates producing sales. EPC stands for earnings per hundred clicks. So, if you send 100 clicks to a merchants website and you get $40 in commissions, that would equate to a $40 EPC for that traffic. Now, when you extrapolate this out to thousands of affiliates and their commission you get an average EPC for each merchant. It is very beneficial to have a high EPC as a merchant because it natually attracts affiliates to join your program. If an affiliate goes and search for program in CJ by clicking “Get Links” and then entering a search phrase, the programs that have the highest EPC averages will come up highest and therefore get the most signups. If you are looking to launch a program in CJ or have your Commission Junction affiliate program managed properly, please contact us today.

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