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Affiliate Marketing

New Affiliate Site Builder Tool will Make it Easy to Launch a New Niche Website

Saturday, November 8th, 2008

Building an affiliate site is now as easy as deciding whether you want to buy a domain name or go the free blog route. We are now offering free website/blog hosting and niche site launching at no cost to affiliates. We are also providing really excellent web templates for the Word Press Blog Platform. With Word Press you can manage all the content on your site easily in your admin interface. We can launch you a nicely designed affiliate site with the affiliate banners already deployed. All you do is enter your PID, your theme, and your merchant and you are live on the web in about 5 seconds! We will be releasing this new tool to affiliates more and more on a weekly basis. We will be providing support to explaining how to use your new site to get rankings and traffic. Stay Tuned! :)

Why Your Company Should Strive for Excellent Affiliate Management

Saturday, November 8th, 2008

Managing your affiliate program is much more than just sending out monthly newsletters and responding to affiliate inquiries. Your affiliate management should be actively working with your affiliate bases and making sure they are promoting your offer effectively. There are so many thousands of webmasters and search engine gurus you can have involved in your program, the key is to make sure they are all involved. Most affiliate programs actually have a very low affiliate activation rate. I’m referring to the actual number of affiliates that are producing sales or leads each month. Getting more good-producing affiliates involved is part of the equation, but the other, more difficult part is getting relative novice and intermediate level affiliate marketers producing sales for you. This can only be accomplished by working one-on-one with them. Reaching out and letting your affiliate base know you are willing and ready to help them is the call of the day! However, most internal affiliate managers and even outsourced affiliate managers don’t know enough about building out websites and blogs on the Internet or running pay-per-click campaigns to be of much real help to this demographic. Good affiliate managers should have a good understanding of HTML, SEO, PPC, Link Building and Content Creation. This is why our company is particularly effective at growing affiliate programs. Growing affiliate programs to their fullest potential should always be your objective, whether you use an outsourced affiliate management company like ours or handle it inhouse. Some of our affiliate management clients will assign an internal company person to work with us to help facilitate communication and deal with tracking issues that may arise. But regardless you should not settle for inadequate affiliate managers and you should expect your affiliate program to grow every month by producers and revenue. Of course there are issues such as seasonality that come into play, but if you are constantly reaching out and getting more partners/affiliates involved, your performance-based marketing initiatives should always be on the rise and peaking. If you are seeking to grow your performance-based channel, affiliate channels, or search engine traffic please contact us: 954-662-8010. you can ask for Evan, I’m happy to give you a free consultation and let you know why kind of potential you can expect via performance-based/affiliate marketing. Now get out there and get it going!! :)

Why your affiliate program should grow over time

Wednesday, November 5th, 2008

You affiliate program should be something that grows in participants and revenue every year, and makes gains on a monthly basis by attaining a higher level of affiliate participation. Operating across several affiliate networks can be a good strategy to give affiliates more choice and opens your offer up to more potential affiliates. Operating an inhouse affiliate program can be a very effective strategy, which allows you to work even more closely with affiliates and pay them more money directly. You can grow an inhouse affiliate program by recruiting affiliates from the web (by contacting websites and posting on forums) and advertising in Google, Yahoo, and MSN under “affiliate marketing” keywords, driving the traffic directly to your affiliate signup page. Once you are signing up affiliates directly you can measure the ROI they generate against what it costs to acquire the affiliate via PPC. From my experience, it does work well. You only need 1 good affiliates sometimes to pay for the entire monthly advertising.

Outsourcing Affiliate Program Management to an OPM?

Tuesday, October 14th, 2008

Operating a successful affiliate program is a long-term strategy and should have certain procedures in place to grow a large and productive affiliate program. Having the right affiliate managers in place is a must. The question is whether to use internal company staff, hire an experience affiliate manager, or use an outsourced affiliate program management company or OPM. There are various pros and cons to using any of these options. Some companies will use a combination of inhouse people and outsourced management to get the job done. But not all internal affiliate managers and OPM are created equal…and there are many factors to consider.

If you use an internal staff member to manage your affiliates you likely won’t get enough proactivity or coaching going on. Coaching and training is integral to working with your affiliates to get them producing well. If you just rely on your top 5% of affiliates, you will never have a large, productive base of affiliates. When you have a large productive affiliate base you will have a tremendous foundation of traffic and revenue. Affiliate activation rate is also critical to getting the most out of your affiliate program and inexperienced internal staff may not be able to deliver in this regard. Similarly, if you hire the wrong outsourced program management company, you run the risk of having only somewhat experienced and knowledgeable people managing and working with your affiliates. Make sure the OPM company you hire can answer all the hard questions and give you a feeling of confidence that they can take your affiliate program to the next level. Also look at their list of clients and see who you feel has the right mix of programs and quality companies on board as clients. The more quality merchants an OPM has the more likely they are managing 10s of thousands of great affiliates. If they can project a vision for how your program will grow and how long it will take, it will help you feel confident in their abilities.

Outsourcing your affiliate program can be a good idea if you use the right company. There are two activities your affiliate management should be doing at all times: working with your current affiliate base and reaching out to new affiliates to bring them onboard. If both of these tasks aren’t being done simultaneously then you are not truly capitalizing on your affiliate program. Look for a company that is going to be innovative and creative with your affiliates. Running contests and designing compelling creative is a great way to get your affiliates excited about your program. Affiliate management should be extremely proactive in nature, there is no room for slacking or coasting with managing affiliates.

When looking to outsource your affiliate program, you can get a free consultation on you affiliate program needs by contacting us through this website. Now get out there and dominate!

What Are Some of The Top Performing Affiliate Programs?

Sunday, October 12th, 2008

There are actually many great performing affiliate programs out there you can participate in. If you have an existing site, you can match up your site with a relavant affiliate program and strategically plug in banners and links to get people clicking through. In Commission Junction, for example, they post a performance average of each merchant called the EPC. EPC stands for earning per hundred clicks. So for example if you are sending traffic to a merchants site, for every hundred clicks you send you should make a certian amount such as $20-50. Affiliate programs with higher EPCs in CJ will naturally attract more affiliates to those merchants because affiliates are looking at that EPC average when deciding who to promote first. But EPC isn’t slways a true indication of how well a program performs due to the fact that there are better converting affiliates and less well converting affiliates sending traffic to the merchants. Managing the EPC number on the part of the affiliate manager should be a constant focus on improving the EPC.

So when yo are looking at programs to promote there are several very common affiliate niches that have been good performers for years. These include:
- online dating
- online surveys
- consumer electronics
- jewelry
- insurance
- financial
- parenting/babies

These are but a few niches that have historically done well for affiliates. More recently there has been an absolute explosion in affiliate programs and affiliate networks coming online. Affiliates have so many choices it’s really hard to figure out where to start. I usually suggest to brand-new affiliates that they join Commission Junction, Linkshare, Shareasale amd Performics (Now Google) and start applying to programs. Apply to hundreds of them and see who approves you. Some merchants maybe pickier than others about letting you into the program, but you can usually contact the affiliate manager to get them to let you into the program. But don’t let a few declined applications slow you down.

Once yo have found an affiliate program you think you can do well with, you should contact the affiliate manager to obtain whatever intelligence you can from them about angles you should be trying and what has worked for affiliates historically. Be prepared to not get too far with some programs, as they might not have very advanced affiliate management and therefore can’t tell you the most effective ways to promote the program. Some can give you keyword files, content and coupon codes to increase conversions. You will find out fairly quickly after joining some affiliate programs, who has the support and who doesn’t.

Another strategy is building out niche websites focused on different products or services. Some affiliates will build large coupon or discount portals to capitalize on all the searching going on for coupon codes for various merchants. Building a niche site should focus around content and plenty of it. You can use Word Press to power your content management system. We actually build and host word press websites for affiliates for free. If you are looking to promote some of the top affiliate programs on the Internet, we manage several good ones across many niches. We give you affiliate tool and lots of intelligence to get off on the right foot and make some sales quickly. Contact us if you would like to work with our company on a one-to-one level.

Importance of a Responsible Affiliate Manager in Affiliate Marketing

Friday, August 22nd, 2008

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Affiliate

Affiliate marketing is evolving day by day and with the involvement of several affiliate networks, it is absolutely essential for every company to have a smart Affiliate Manager or Affiliate Management Company who will lead their affiliates/publishers to achieve the utmost success in very short span of time without any sort of huge headaches.

Affiliate Managers are the driving force of any affiliate program and most importantly, no affiliate marketer would be able to gain the highest amount of profit without a suitable affiliate manager guiding them.  A competent affiliate manager will guide your affiliates with all the tools you need for PPC marketing, SEO, Article Marketing, Viral Marketing, E-mail Marketing and more. In short, Affiliates + Responsible Affiliate Manager + Good Offer = Profits for both affiliates and the company.

The origin of affiliate marketing was initially introduced with very few affiliate managers but as time has gone on most companies will assign you your personal affiliate manager who is responsible to your queries, questions and other issues. However, not all affiliate managers are knowledgable in all aspects of internet marketing and this can seriously affect the growth and properity of your program.

Here are some attributes every good affiliate manager should possess. Affiliate marketing is a game of cards, where an affiliate manager plays the role of the Ace.

  • Affiliate managers will support you in-terms of promotional materials, quality tips and more. Providing you resources like the best affiliate forums to join.
  • They will even provide you with the top-most converting keywords every week so that you may earn more and operate from a position of strength.
  • A personally assigned affiliate manager will talk to you via an E-mail, Live Chat, or even on telephone.
  • You will be appreciated by your affiliate manager and they will boost your confidence and abilities.
  • Whether you are earning $10 a day or $1000 a day, a responsible affiliate manager will treat everyone equally as every affiliate matters!
  • If you are confused by affiliate marketing, your affiliate manager will sort out the issues for you and guide your way.
  • Affiliate Managers implement several goodies for you like tracking conversions, adding SUB-ID’s, placing a pixel tracking code and more.
  • With an affiliate manager by your side, you will actually feel that there is someone out that who really cares about your success and helps you whenever you are in trouble on your quest to making serious money.
  • If you are totally lost into affiliate network offers, as there are more than 200+ offers in a single affiliate network, your affiliate manager guides you through the process and urges you to try the best converting offers which would work with your appropiate niche.
  • Payment issues are sometimes a real pain, in this case you should contact your affiliate manager who will address this situation for you so you feel comfortable with the payment terms. They also will check on sales or leads if the reporting isn’t looking accurate.

Above are some of the basic advantages of having a responsible affiliate manager. Look at the top super-affiliates and check their blogs and see why they are pushing everyone into having good affiliate management, as those super-affiliates find themselves being assited by good affiliate managers.

High Profit Affiliate Marketing Niche - Online Education EDU Leads

Monday, August 4th, 2008

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Over 1.7 million people will enroll in online degrees this year. It’s a market worth a cool $2 billion a year – here’s why you could benefit big time in this niche with nothing other than a well designed content website: “62% of chief academic officers believe that online learning is equal to or superior to classroom learning” Vault.com. What we’re seeing is a huge trend change within the further education industry - there has been a 350% growth for online education within the last five years with over $2 billion to be spent for online degrees this year alone. This trend is still resurgent with no immediate end to growth in sight - classic case of internet revolution and the reason why I’ve chosen to highlight this as one of the most incredible opportunities niche marketers will ever embrace.” Along with health, online education is the next market of the future.

Online_Education

Merryll Lynch Research

Why the sudden growth in the number of people who now want to study for their degree online? The reasons are numerous:

(1) Growth in internet speed and technology makes online learning practically indistinguishable from classroom learning. Today, computers can handle all manor of streaming audio/video which has removed the need for teachers to be physically present in the same room for classes they teach.

(2) Improved reputation of online degrees - when they first came out, many students were hesitant to start online degrees because employers had reservations about handing jobs to those who got their degrees online. Today, these reservations have been eradicated - in fact according to Vault.com 86% of employers today are happy to employ someone who earned their degree online. So, what are some of the numbers you could be looking at?

** Adsense **

Fans of Adsense income should also sit-up and take note, because here are a couple of the top Adsense bids that this industry commands, per click.

Top Adsense Bids Per Click

“Online Degree” - $14.08 Per Click

“Online Education” - $9.97 Per Click

“Online College” - $14.45 Per Click

“Online School” - $6.23 Per Click

This, along with several pay per lead opportunities that are as much as $20 per lead your website generates. Education affiliate programs are some of the best converting and paying affiliate programs.

High Profit Affiliate Marketing Niche - Health Insurance

Monday, August 4th, 2008

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Take a look at these startling facts about the health insurance industry:

Health Insurance Industry Factsheet

According to Harris International Research, 160 million people will search for health insurance online this year - to add to that, the same research concludes that the online medical insurance industry is growing at a rate of almost 20% per year. The health insurance industry is worth a staggering $2,873 billion according to the Insurance Information Institute. that 15.2% of GDP expenditure in U.S. is health care related. The really exciting part of being involved with the online health insurance revolution is that over the next decade, the total spending on healthcare and medical insurance is expected to rise at a rate of greater than 10% a year according to some sources. The drivers of this include a mix of a rapidly ageing population in the western world, combined with a desperately flailing public booking and researching medical and health insurance deals online - so the healthcare system in many countries. Increasingly, millions of people are potential to website owners within this niche are startlingly exciting. You see, with the powerful website you’re about to own, you’ll be able to give your prospects the quality information they need on medical insurance - and enable them to get free health care quotes (and get paid up to $60 for it - each and every time). You’ll be able to send them to medical insurance comparison sites and enjoy handsome Adsense returns (where top bids tip toe to well over $11 per click).

missouri-health-insurance-picture

What about other income streams? Take a look at the Adsense figures for this niche:

Adsense Top Bids (Per Click)

Compare Health Insurance - $11.29

Health Insurance - $10.05

Online Medical Insurance - $11.96

Medical Insurance - $9.46

Buy Medical Insurance - $10.06

Ask yourself - are you currently in a niche that offers such returns for website owners? Are you putting in work in niches where you get anything even remotely close to $60 just for a targeted visitor requesting a free quote? I doubt it!

High Profit Affiliate Marketing Niche - Mortgages, Loans and Refinancing

Sunday, August 3rd, 2008

Before we begin, what do you look for in the perfect niche? Here’s what should be on your checklist:

3 Essential Characteristics Of The Perfect Niche

High Number Of Core Prospects - It’s basic common sense. The more core prospects that are in your chosen niche, the better the potential. Mortgages are a key topic for millions of people in both the U.S. & U.K. (not to mention most other countries in the world). In fact the term “mortgage” gets over 500,000 searches per day in Google alone. With huge numbers of active mortgage hunters (from first time buyers to those looking to get a better deal), mortgage information sites are being searched for by millions of people right now.

bigstockphoto_mortgage_key__162982

The Money Flow - Some niches are just not worthwhile getting into simply because no-one wants to spend money within them. If the core prospects do not spend money, how are you as a site owner going to make it? The mortgage industry is a multi-trillion dollar industry in the U.S. alone (and the same applies for the U.K). Where there’s money flow like this you can bet there’s opportunity for website owners. It leads to the inflated affiliate commissions (plus huge Adsense/pay-per-lead) returns that we’ll discuss later on. In the meantime here are just a few of the top adsense bids for some mortgage keywords:

• Mortgage - $16.05 per click
• Best Mortgage Deals - $13.59 per click
• Find Mortgage - $11.91
• Compare Mortgage - $15.86
• Mortgage Rates - $14.36
• First Time Buyer Mortgage - $16.03
• Fixed Rate Mortgage - $12.60
• Variable Rate Mortgage - $10.31

I could go on, but I think you get the point. The potential from Adsense alone is very good (but it’s actually the pay per lead opportunity that makes this niche one that an absolute beauty. More on this later). High Number Of Advertisers Online & Good Payment Infrastructure - When we’re dealing with website profits, it’s crucial that there are a high number of online advertisers available, and there’s a reliable payment infrastructure set-up for website owners to act on. The mortgage industry is very good in this respect. Many highly competitive advertisers all fighting for your traffic - and that’s supported by the incredible returns available (upto $70 on pay-per-lead, and $16+ top bids on Adsense as we saw above). So why does the mortgage niche fall perfectly into this category? In the U.S. alone, the current mortgage debt is around $2,888,000,000. Because mortgage terms only last between 1 to 5 years (typically), there are literally millions of people constantly looking for quality information about mortgages so that they can source the best deals available when re-mortgaging.

Try out this niche and make huge profits, that’s our Guarantee. [:)]

Top 8 SEO and Affiliate Marketing Blogs

Saturday, July 26th, 2008

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SEO-blocks

You really want to learn from other gurus who are already making money online and optimizing their websites in search engines if you want to do the same, without any doubt there are so many names which would come in your mind if one asks you about SEO and affiliate marketing top blogs on the internet. With that in mind, we have compiled a bunch of blogs which belongs to the most highly acclaimed bloggers. Take a look below:

1.  ShoeMoney.com

Jeremy Schoemaker is the founder of this blog and he is very well-known SEO and Affiliate marketing expert, if you don’t know him then you must visit his blog because Jeremy is the most respected blogger of all time.

2.  ProBlogger.net

This blog is owned by Darren Rowse who is very experienced in both SEO and affiliate marketing, he is also explaining others about how to make additional income using Adsense, Chitika etc. He is making a lot of money by using various online methods.

3. JohnChow.com

A blog owned by none other than John Chow himself. John Chow is the real deal in-terms of making money online, you will find multiple scenarios on his blog regarding SEO, Affiliate Marketing, Pay Per Click Marketing and more. He is also the founder of TTZ Media.

4.  ZacJohnson.com

Zac Johnson is the founder of this blog and he is not very much renowned about SEO Marketing, but if you really want to learn a lot and a lot more regarding Affiliate and Pay Per Click Marketing then we would highly recommend Zac Johnson because, he genuinely explains his tactics and methods publicly.

5.  JimKarter.com

Jim Karter is the owner of this blog. Although he is an Indian but he is really working up with is blog and he already have more than 1000 RSS and 250 E-Mail subscribers in a very short amount of time. Visit his blog to learn about how to make money online using Adsense, Text Links, Brokerage, WidgetBucks and more.

6.  JimKukral.com

This is the official blog of Jim Kukral, who not only discusses about SEO, Affiliate Networks but he also discusses about Social Marketing, latest Social Bookmarking websites and a bag of other online goodies.

7.  MattCutts.com

Matt Cutts is the owner of this blog and he is currently working with Google, if you really want to build up your SEO mind, then visit his blog daily where he discusses about how you can gain SEO traffic and what are the basic and hidden SEO tips which you are missing.

8.  ExperienceAdvertising.com

How can we forget our blog? We discuss about Internet Marketing, Affiliate Marketing, SEO, Pay Per Click Marketing and a lot more. We also do SEO Consultancy services which are simply unmatchable with others, visit our blog daily if you want the flavor of different marketing methods.

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