Hey Affiliates and Publishers! Here is the latest Affiliate Program News for our client: Raxco Software on the Commission Junction Affiliate Network! Happy February! You’ll find our new February coupon and social media request below.

Top 3 Converting Products
Restore Stability to Your PC with PerfectUpdater! Automatic Driver Updates, No 3rd-Party Downloads: Start Free Scan

Fix Your Slow PC with PerfectRegistry! Start Free Scan

PerfectDisk Pro: Download Free Trial

New & Expiring Coupons
Expiring Coupons – remove from your website:
CLEANUPDATE
FREESUP

New Coupon:
25% Off All Full License Software at Raxco! Coupon Code: CJLEAP25 (Expires February 29, 2012)

Ongoing Promotions:
FREE PerfectDisk Home Premium with any PerfectAntivirus purchase!

FREE PerfectDisk Home Premium with any AntivirusPlus purchase!

**NEW** PerfectDisk 12.5: Save BIG with HUGE Multi-User Discounts!

Have a Large Social Media Following?
Share our coupons and promotions with your followers! Want to know the best time to tweet or post to your Facebook wall? Check out this cool infographic: The Science of Social Timing

Do you need a vanity coupon code? Email Lauren at affiliates@raxco.com.

Looking to drive more traffic to your website or do social media better? Contact me for a complimentary website analysis and customized online marketing strategy. I would love to have a phone call with you!

Thanks and have a wonderful week!

Evan

Join the Raxco Software Affiliate Program on CJ here!

Search Engine Optimization or “SEO” has been around since the search engines like Google and Yahoo came into existence in the late 1990s. While a lot has changed over the years, a lot has remained the same regarding technique and strategy. Back in the day, it was all about having good, complete “meta-tags” on every page of your website which told the search engines what the page was about so they could catalog and rank them properly. Having good meta-tags is still a good thing to have going on, but additional factors play into your website’s overall rankings for various keywords in this day and age of social media.

SEO is NEVER a done or complete process and should be strategized on every month to improve rankings, exposure, and traffic. The search engines are still the #1 way to drive targeted traffic to your website or blog, i.e. people pro-actively searching for information or products you have available. But what are the most important aspects of SEO to focus on so you can maximize your time and effectiveness with the goal being to ranking higher in the free, or “organic”, search results better and better over time? I don’t consider myself an SEO expert by any means, just someone who has done SEO on a variety of sites over the last 12 or so years and read a lot about it. Here are some of the concepts and strategies I think are most important to gain higher search results and more free traffic.

1. On-Site SEO Optimization – Making sure your website is properly “optimized’ for the search engines is a very important task and something that should be looked at periodically. The first step is to make sure EVERY page of your website or blog has a unique page title. Also, you can look to increase the length of your page titles to include keywords that may bringing in more rankings for that page. Include the most popular keywords you are trying to rank for in your homepage’s title, but don’t over do the number of words you are going after, keep it focused. Once you have good titles on every page of your site, you can look at improving your on-page content on every page.

2. On-page Content – Most people don’t realize that content on each page can rank in the free traffic for various keyword searches, so make sure every page has good, unique content that talks about what every the page is about. This is something that can be improved upon and tweaked over time to make sure you are maximizing the rankings for every page of your site. Also, make sure you have either a site map on your site that links to all your main pages so they can be spidered easier by the search engines, otherwise make sure you are linking to all the pages on your site from other pages so they will be found and cataloged. Generally, the pages linked directly from your homepage will rank higher and carry more weight, so make sure all your main content pages are linked from your homepage. Generally speaking, the more content on each page of your site, the great the likelihood that you can pull searchers to that page from Google, Yahoo, and MSN.

3. New Content Posting – People ask me all the time how to get more free traffic to their sites…I usually answer “post more content!” Posting fresh content to your site, on a frequent basis, is one of the best ways to maximize your free traffic because the more pages of content you have on your site the more possible search rankings you can achieve with each page. If you have 1000 pages of original content on your site and each page gets 1 visitor a day, you will be getting a 1000 visitors a day to your site. I like to use that metric when talking to people about their SEO strategy. It doesn’t always hold true, but it’s a good way to grasp the concept. Posting content very frequently is a great way to encourage the search engines to come back to your site more frequently looking for your new content, because Google always wants to have the freshest content in their search results so they have relevant search results when people search…makes sense right?? So make sure to post new content or pages to your site as frequently as possible, I usually recommend 5-10 new posts a day, but sites that I follow that post 30-40 posts a day rank amazingly and get a ton of traffic. I have done experiments where I had 40-50 posts posted to my sites and their rankings and traffic shot through the roof, so I know it works well.

4. Content Syndication – Once you have posted a new page or post to your site what should you do with it? In order to maximize each and every new piece of content you add to your site you can go though a series of steps that will effectively “syndicate” your content out on the Internet in various places. Syndicating your content is a must for a few reasons. Not only could that post rank in the search results on a site you syndicate it to, but when you syndicate you are building inbound links to your site from higher rankings sites that have a lot of credibility with Google. Some of the best ways to syndicate are: posting to Facebook, posting to your Facebook Fan Page, Tweeting the post and title, sharing in relevant LinkedIn Groups, and submitting to social bookmarking sites like Networked Blogs, Digg, Delicious, and Reddit. I have written posts on syndicating your content, you can check out on this site. I personally go through a series of steps after every new content post I do and over time have noticed more traffic from those sources in my website analytics.

5. Inbound Link Building – there is a lot of misinformation out there about link building, how to do it, and whether it works or not. There is no doubt it works, you just have to do it in the right way. One of the best ways of building inbound links is to get other websites or blogs to link to your site. “Blog roll” links can be a great source of inbounds, but don’t pay for them or you could get in trouble with Google. Trade for them and you should be fine. Millions of bloggers trade blogroll links and its a very common practice. Another great way to build inbound links is through online press release distribution. I recommend eReleases.com because they are affordable and have great distribution. In your press release you can include a couple of hyperlinks to your site, which is standard practice. Once the release goes out you benefit from all the sites that publish the release linking to your site, which boosts your SEO rankings. Over time, if you do them fairly regularly, you can gain a significant boost to your overall SEO rankings and get more of your inner pages ranking higher in the search results, known as “deep indexing” if you have a lot of pages on your site. Social bookmarking to Digg and sites like that can also help build your inbound links and rankings over time. Posting good blog comments and forum signature links can also add additional inbound links to your site, boosting rankings and traffic, but you have to do them in abundance to get a great effect.

6. Saturation Strategies – ”saturating the search engines” refers to gaining multiple rankings for a particular search phrase or topic. Back in the early days this was easy to achieve, but over the years Google, Yahoo, and MSN have gotten smarter about who owns what sites and has made it difficult to achieve saturation. However, saturation can still be achieved by posting completely different content and titles, relating to the same core search phrases, on multiple sites with good rankings. One way to do this is to post as a “guest blogger” on blogs that are related to what you do. Another way is to join sites with good rankings that allow you to have a blog like Digitalpoint forums. Also, posting unique articles with unique titles to “article directories” like ezinearticles.com can be effective. Another way is to post on forums that rank well. These are all in addition to posting on your own site own site or blog. Finding and utilizing various good ranking “platforms” to post your content to is the best way to achieve saturation of the search engines.

7. Blogging – I recommend that everyone have a blog on their site for several reasons. Blogs are really just websites that use the same layout for every page. They allow you to post faster and more frequently. Blogs also allow you to categorize and “tag” your posts which increases your indexed page count in the search engines. Blogs also have RSS feeds which can be submitted to RSS directories which is another great way to build your rankings and gain RSS subscribers, who will receive your content once your new content is post it to their readers. I recommend using a WordPress blog because they tend to rank really well and have tons of free “plug-ins” that add functionality to your blog and allow you to maximize things.

Achieving good search engine optimization is a process that unfolds over time by doing the right things with your website. It’s never done and always needs to be assessed as far the effectiveness and strategy goes. Every month you should say to yourself, “What are we doing this month to improve our SEO?” You should have a good SEO strategy in place and someone in charge of it. Don’t hire an SEO firm to come in and do it for you when they will just take your money and do very little. Use that money to outsource your content writing to good writers that need the work and launching press release. I hope you liked my article on SEO…do let me know what you think. Thanks!

Hey Affiliates and Publishers! Here is the latest affiliate program news for our client: Phone.com on the Commission Junction Affiliate Network! We want to say thank you for being a part of the Phone.com affiliate program! To help ring in 2012 the right way, we have some excellent banners and deals to help you make some new commissions!

If you are looking for a great deal on residential, or commercial phone service, you will find the best deals available in your area on Phone.com. With virtual office solutions, vanity 800 numbers, and group SMS, Phone.com is a truly leading 21st century phone company!

Check Out The Latest Promos from Phone.com!
These promotional codes are ongoing.

Get Virtual Office Phone Service! Activation Fee Waived (value of $29.95) any phone adapter or IP Phone! Use Coupon Code: Freeactv

Save an Extra 10% discount for 6 months on basic monthly plan – Code: Tenoff

Get Free Vanity Toll Free Number with Phone.com! Use Coupon Code: Freevanity This is one time purchase free waived

Slash Your Phone Bill! Get 10% Off Home / Residential Phone Service Plus for 6 months with Phone.com – Coupon Code: HPP10

Access more banners and links here in your CJ account: Advertiser Detail

As always, if you have any questions or need help implementing any of the coupons or banners to effectively promote the Phone.com affiliate program, please reach out to me by phone or email, we would love to hear from you!

We also have a number of great articles and resources available to you in our Affiliate Resources Section. We want to help you earn some serious commissions with this quality program. Have a great week!

Click here to join the Phone.com Affiliate Program!

Hey Affiliates and Publishers! Here is the latest Affiliate Program news for our client: HancockFabrics.com! Thank you for being a publisher in the Hancock Fabrics Affiliate Program. Happy Holidays from Hancock Fabrics!!

Winter Clearance Sale! (Dec. 26th – Dec. 31st):
Winter Clearance Sale – Up to 70% Off Shop Now at HancockFabrics.com! This Sale is from December 26, 2011 to January 11, 2012.

We have a full suite of After-Christmas banners live in your publisher account.

Here is our Affiliate Resources Section for articles about how to drive more traffic to your websites and how to leverage social media.

Please be so kind as to promote these great deals through your affiliate marketing efforts. If you have any questions, or would like to have a conversation about how to effectively market Hancock Fabrics through Internet Marketing, please contact me immediately. Thank you and have a wonderful Holiday Season!

Hey everyone! I hope you have had a really nice 2011 and are ready to crush it in 2012 as an affiliate marketer. The New Year brings a whole new set of circumstances and issues into peoples lives that affiliate marketers can target on their websites, blogs, Fan Pages, and Tweets. People will be searching for topics related to their New Years resolutions, so make sure to heavily focus on those niches to fully capitalize. I wanted to take a minute to discuss some ways Affiliate Marketers can take advantage of the New Year to earn more commissions. Here is a list of ways Affiliates can promote better and be more effectively during the Q1 time-frame:

1. Focus on New Years Resolution Products/Services – during the New Year time-frame, people are trying to do things like: lose weight, stop smoking, find love, get in shape, save money, get more organized, reduce debt, travel, and many other related types of things. So make sure to heavily promote “New Years Resolution” oriented products and services because they tend to covert really well during the Q1 time period. People will be flocking to Google to search for various information, strategies, and products related to their New Years resolutions, so if you have created content on your websites talking about that you could get that visitors to come to your site. Likewise, you should be posting on your Facebook Fan Page and tweeting helpful information and articles designed to help people and also save them money with great companies you are affiliating with.

2. Focus on Building Your Subscriber List – Make sure you are prominently displaying your newsletter sign-up, Twitter account, and Facebook Fan Page widget on your sites and blogs in order to increase the overall rate at which you gain new subscribers. This is always a good idea because you can re-market to your fans, followers, and subscribers during the year. Also, running a WildFire sweepstakes or contest is another great way to opt your site visitors and subscribers into your contest and capture their contact info so they can become part of your audience.

3. Syndicate Your Content Better – Once you have posted a new review or blog post, make sure you are “syndicating” your content by sharing it on Facebook, Twitter, Digg, Stumbleupon, Delicious, and your other favorite social bookmarking sites. By syndicating each page or blog post you are spreading it around for others to share or like it, which allows other people to be exposed to your content. Consider launching online press releases with ereleases.com which will build inbound links to your site and also get you additional organic search engine rankings depending on your release title and content. This is a very cost-effective way to spread the word about your site or company.

4. Increase Your Social Networking Presence – Always make sure to add new Facebook friends, Twitter followers, Foursquare friends, and connect with people on forums and other types of sites that allow you to build friends. Building more friends and followers is always a great idea because you can interact with them later and share your content and pages with them. You can never have too many friends, followers, and subscribers to your content. You should be focused on building all of these areas so you have more people overall to market to. Rapportive is an amazing tool that connects right in your gmail and allows you to invite anyone in your email box to connecting on all their social profiles.

5. Message Your Fans and Subscribers More Effectively – Now that you have fans and subscribers to your newsletter, what are you sending them? Make sure you are sending quality, purposeful messages that will be well-received. This is a process that should improve over time until you are sending really professional, effective messages to your subscriber base. Send timely types of promotions and balance your promotions with good content and articles so it will be better received. Try to enrich people’s lives with your content or articles for respected 3rd-party sources. Don’t forget to be super-friendly to your fans and followers and seek to engage them in discussion. Also, polling and surveying your fans is a great way to spur interaction on your Facebook Wall and get the sharing ramped up.

6. Build Your Social Networking Karma – Social networking is the most power tool there is and will continue to be for the foreseeable future. Make sure you are proactively interacting with your friends and followers by Sharing, Commenting, Retweeting, and Liking their posts (where appropriate). By doing this you will build up a lot of good “social karma”, which increases the likelihood your connections will Share, Comment, Like, and Retweet your content, which helps it go viral and get more traffic.

7. Ask for Higher Payouts – Make sure to ask your Affiliate Advertisers for higher commission amounts, especially if you have produced for the company in the past. Most Advertisers hold back what they can payout, so there is room to go up with commission amounts. If they balk at your request tell them you will go to their competitor and I bet they change their tune quickly. Tell them you can produce more sales if you were at a higher commission rate.

8. Make Sure to Promote Deals from Your Advertisers – Make sure you are promoting current deals and coupon codes from your Advertisers because people like getting and using deals, and they increase the conversion rate on the click-though. If people come to your site and find no promotion they may go elsewhere looking and someone else will get the sale. Promotions and discounts tend to increase the likelihood a visitors will make a purchase, so make sure to offer people coupons and discounts when you share companies and offers.

9. Learn from other Affiliate Marketers – Making friends and learning from other affiliate marketers is a great way to further your own knowledge. Don’t be afraid to share what you know with others so you can get ahead together. Don’t get sucked into “make money online” courses and systems, as they usually are worthless and just want your money. There is plenty of free information out there to guide your online marketing efforts.

10. Ask for Products to Review/Samples- Reviewing products and services is a great way to provide valuable content for your readers and subscribers. Providing an actual product review can be very effective in selling the benefits of the company you are promoting. Also, you can ask for sponsored prizes to give away in your sweepstakes and contests. That way you can really ramp up the excitement level on your sites or fan page.

11. Produce More Content – Content is everything, so make sure to write until your little fingers get sore, or outsource your content writing to get more content written faster. Websites tend to rank better in the free traffic resultes when you post frequently to your site or blog, so don’t be afraid to post several times a day to your site. And make sure you are syndicating and sharing all of your new posts. The more pages of original content you have on your site the more free traffic you can bring in from Google, Yahoo, and MSN. So make sure to post like crazy so you can build your free traffic up over time. Look at your site like a house you build bigger and bigger until it’s a mansion that gets a ton of traffic!

These are some ways to improve your Affiliate Marketing efforts in the New Year. Let me know if you have any questions at all about these strategies, I would love to review them with you. Now get to it and build out the web with a bunch of great content and share it! Good luck in your 2012 Affiliate Marketing goals!

- Evan

Hey Affiliates and Publishers! Here is the latest Affiliate Program News for our client PacificPillows.com on the CJ Affiliate Network! Thank you for promoting PacificPillows on the Commission Junction network. We have new promotions for you plus don’t forget about our Kindle Fire Affiliate Sales Contest!

Here are our brand-new Holiday promotions for you! (expire Dec. 31st):
Get 51% Off Phoenix Down Overstuffed Pillows using coupon code: SHOPNOW or PHOENIXOS.

Get 65% Off Pillowtex Classic Weight Down Alternative Comforters / Duvets by using Coupon: MONDAY

Let’s talk about how you can get more traffic to your websites, blogs, and fan pages! Call me or email me ASAP and I can show you how to generate more traffic and commission on your website.

Looking to expand your knowledge of Online Marketing, including SEO, Paid Search, and Social Media? Check out our helpful articles and let me know if you want to have a conversation about how to implement these strategies into your Affiliate Marketing efforts.

We look forward to working more closely with you on the PacificPillows Affiliate Program. I will be around all weekend to answer any questions you may have. Have a nice weekend!

Note: Please make sure to join all of the Experience Advertising Managed Affiliate Programs. Check out our Current Coupon Code Promotions Spreadsheet as well. Thanks!

Hey Affiliates and Publishers! Here is the latest Affiliate Program New for our client: HubSpot.com on the CJ Network! I hope you had a wonderful week and you’re ready for a great weekend! Thank you for being a member of the HubSpot.com affiliate program on CJ. Don’t forget about our exciting Holiday Sales Contest that anyone that produces a valid lead can win!

We have an excellent new promotion for you to market:
Generate More Leads! Get a Free Marketing Evaluation + Free Bonus: MarketingSherpa’s Lead Generation Case Study Report!

HubSpot has over 100 content offers in the form of ebooks and webinars. We are constantly creating new content and growing our archives. As a HubSpot Affiliate you have access to offers and links of our top performing offers. Feel free to use this content across your website, blog, email, and social media channels to educate your audience while earning money by generating leads for HubSpot. Also, if you come across other HubSpot content offers that you would like to use and they are not currently in CJ, just let us know and we will load them up for you.

ALL banners in CJ have been updated. You HubSpot banners on your site have been automatically updated. Check out the entire new banner suite here: Advertiser Detail

We look forward to working with you to make HubSpot a great performer for you. Let us know if you have questions or requests and we will respond ASAP. Thanks and have a wonderful weekend! I’ll be around all weekend to answer any questions, so feel free to reach out! Have a wonderful Holiday Season!

You can Apply to the HubSpot Affiliate Program on CJ here!

Hey Affiliates and Publishers! Here is the latest Affiliate Program News for our client: Raxco Software on the CJ Network! hope your week went really great! Thank you for promoting Raxco.com on the Commission Junction network.

We have a new December coupon code for you! Also, I wanted to share these helpful tips we put together for you to help you effectively promote Raxco Software on your sites/blogs and through Search and Social Media. If you have any questions at all, please contact us right away by email or phone call. We look forward to hearing from you!

Tip #1 – Promote Our NEW Coupon!
December Coupon Promotion (expires Dec. 31st, 2011): 25% Off at Raxco Software! Coupon Code: HOLIDAY25(Home software only. Valid December 12-31-2011)

Tip #2 – Follow Us for Real-Time Product News, Promotions & Updates
Be the first to announce new products, coupons and promotions by following us real-time on Facebook, Google+, and Twitter!

Check our YouTube channel for updates and embed our videos on your site – we have a new video featuring PerfectDisk optimizing the in-game experience for PC gamers on a recent release. Yes, our PerfectDisk defrag software improves PC gaming, photo and video editing, streaming media and other storage-intensive activities!

Get content ideas from Raxco’s Blog - of course, don’t copy and paste our content – instead, use it to create your own (to avoid having Google penalize you for duplicate content).

Tip #3 – Promote Buy 1 Get 1 Free
We have a promotion celebrating the launch of our NEW antivirus and Internet security software! Customers get a FREE PerfectDisk 12 Home Premium with any PerfectAntivirus or AntivirusPlus purchase! PerfectDisk keeps PC hard drives optimized to perform everyday tasks like startup, shutdown, backup and antivirus scans as quickly as possible! Customers buy a 1-user, 3-user, 5-user or 10-user PerfectAntivirus or AntivirusPlus license and get a 1-user PerfectDisk 12 Home Premium license for free!

FREE PerfectDisk Home Premium with any PerfectAntivirus purchase!

FREE PerfectDisk Home Premium with any AntivirusPlus purchase!

Tip #4 – How To Get More SEO Conversions
Many consumers are familiar with our company name, either Raxco or Raxco Software, but many people only know us by our product names alone, in order of popularity:

PerfectDisk
PerfectSpeed
PerfectUpdater (NEW)
PerfectRegistry (NEW)
PerfectAntivirus (BRAND NEW)
AntivirusPlus (BRAND NEW)
We’ve launched a lot of new products recently (PerfectRegistry & PerfectUpdater earlier this fall and PerfectAntivirus & AntivirusPlus in the last month). Most consumers, even the ones who know Raxco Software, may not be aware of this. Coupon site and other website affiliates should list us by our specific product names and/or in specific categories for better exposure – you’ll generate a lot more SEO traffic if you also publish coupons as Raxco PerfectDisk, Raxco PerfectUpdater, etc.

A few of our top affiliates are utilizing SEO and it’s working GREAT for them!

Tip #5 – Use Fresh Banners for a PC Optimizer That Protects Your Privacy
Recently we added new banners for PerfectDisk, our #1 seller and PerfectSpeed – our all-in-one PC optimizer that protects your privacy (includes defrag, a duplicate file finder, registry cleaner & permanent trace eraser). Make sure to promote these great products to your audiences!

We look forward to working more closely with you on the Raxco affiliate program. Please contact me if you would like to learn more about how to effectively promote Raxco Software or how to market online more effectively.

Thanks and have a great weekend! I’ll be around all weekend if you have any questions you need addressed. Feel free to reach out!

Hey Affiliates and Publishers! Here is the latest affiliate program news for our client: EditorsCloset.com on CJ! Thank you for promoting EditorsCloset on the Commission Junction network!

Imagine 6,000 designer items, 300 luxury brands, savings up to 90% and free shipping with holiday delivery guaranteed all in one place. Your customers can find fabulous gifts over $250, under $250, under $50, and under $40 which makes it possible to find a gift for everyone on their list. With these incentives you can’t go wrong promoting EditorsCloset on your website, blog, Facebook and/or Twitter account. At EditorsCloset, your customers can enjoy “The Holiday Walk In” open every day 2PM – Midnight. Its our BIGGEST sale yet. A beach holiday getaway and a winter wonderland getaway both await your customers when then sign in.

Now imagine more traffic and commission on your website, making this your BIGGEST income producing month yet. Call me or email me ASAP and I will show you how!

Here is your Holiday Promotion (expires Dec. 31st): December Coupon Special at EditorsCloset.com. Get Additional 10% Off Non Sale Items by using Coupon Code: HOLIDAYCLOSET.

Here are additional promotions we are running (on going):
Weekly Sales Events at Editors? Closet – Save up to 80% off

New sales daily – save up to 80% of on designer brands at Editors? Closet 

Editors’ Closet Sales Events:
Editors’ Closet is a member only site, the membership is free but you need have an invite. How does this work for affiliates? We turned our approved affiliates into selected friends where your website visitors are automatically invited to join Editors’ Closet for free. Our sales typically last 24-48 hours or until supplies last, for example our deals on Fendi sun glasses were gone in one day.

We look forward to working closely with you to make Editors’ Closet a great performer for you. We can be reach day, night, and weekends for phone calls and emails. Don’t hestitate to reach out.

Thanks and have a great week!

Apply to the EditorsCloset Affiliate Program here!

Hey Affiliates and Publishers! I wanted to make sure you were aware of the Affiliate Sales Contests we are running for our managed affiliate programs. We are giving away a ton of Amazon Kindle Fires, beautiful watches, and cash to the winning affiliates. We have structured our contests so any producing affiliate has a chance to win. All prizes are 100% guaranteed. Here is a link so you can see all of our exciting holiday sales contests:http://experienceadv…zes-guaranteed/

We hope you can participate and win!

Here are all the current December/Holiday coupon promotions from the Advertisers we manage on CJ, Linkshare, GAN, Shareasale, and Buy.at: https://docs.google….Mld1eXVVdEQ4OFE

Also, here are the current affiliate programs we represent on the major affiliate networks like CJ, Linkshare, GAN, Shareasale, and Buy.at: https://docs.google….WEJVNDFJZzNoYkE

We look forward to working with you on them and interacting! If you have any opportunities for these companies, please let me know ASAP. I look forward to hearing from you!