As a company looking to expand online, your affiliate program is one of the key aspects of your revenue driving strategies. Affiliates are your sales force on the Internet, so they should be treated as well as possible. Catering to affiliates needs and wants should be a constant priority. Quickly responding to questions and phone calls should be paramount. Make sure your affiliates are treated like gold, and provide them the tools and resources they need to prosper with your program. Equipping affiliates with things like top performing keywords, top selling products, custom banners for their site, and even unique content they can use on their site to describe your products and services. Futhermore, you should want to know how your affiliates are driving traffic to their sites currently, in order to provide them suggestion on how to improve what they are currently doing. 

Affiliate management is not an easy job, it’s highly skilled job, and takes a super-human effort practically in order to motivate as many affiliates possible to participate in your program. Good, effective affiliate management is what is needed to propel your affiliate base into over-drive. For this reason, you should seriously consider outsourcing affiliate program management to whats called an OPM or Outsourced Program Manager. Of course you have to choose the right company to provide this service. If you are rethinking your affiliate management options and considering outsourcing your affiliate managers, please consider Experience Advertising. We are expert affiliate managers and recruiters with over 10 years in online marketing. We can be contacted through this website today for a free consultation.

Most companies that run an affiliate programs, or affiliate program management companies on behalf of clients, send an “affiliate newsletters” every month. This is piece of html email that is supposed to be intended to inspire production by affiliates for the merchant’s program. But what does an affiliate newsletter really do? Let’s take a closer look at the effectiveness of affiliate newsletter sending. Affiliate managers will say, “But how are we supposed to communicate with our affiliates??” The answer is by using effective means of communication to work each individual affiliate on a one-to-one basis. When my phone rings at 10 o’clock at night with an affiliate call from California or somewhere else in another time zone I don’t not answer it because I’m relaxing for the night. I answer the phone pretty excited that I am about to make another really solid connection with a potential producer…and often times a friend. Some may ask, “Should you really become friends with your affiliates?” If you are asking this question, then you definitely shouldn’t be an affiliate manager. Of course you should! Building relationships with affiliates will lead you to some really awesome experiences and meeting some cool people. It’s pretty self-evident that affiliates that like you will promote your program isn’t it? Getting back to the newsletter thing…they are simply too impersonal and passe. What really works well is actually individually emailing your affiliates and asking to review their site and give them pointers on traffic driving strategies. Another thing I like to do is to put all my contact information in the email and encourage affiliates to call, IM, or email me, day or night, Monday-Sunday. I always try to make myself available to answer affiliate questions whether it’s the weekend or at 11 o’clock at night on a Friday. If you are not making yourself available like this then you will only ever be so effective Monday through Friday 9-5. If you aren’t willing to sacrifice for the good of your affiliate program then you will only ever be so effective. Affiliate newsletters are rendered even more pointless with a subject line like: “The Retailers Affiliate Newsletter - June Edition”. Ya thats gonna get a lot of opens, probably in the 10% range. Try a more emphatic subject line like: Achieve Success with these Affiliate Traffic Strategies or Some Ideas for Getting Your Affiliate Site More traffic. Of course you have to provide some traffic driving strategies and fill your email with ideas and concepts intended to inspire the affiliate into production. I’m not going to give away all the secrets! If you are interested in learning how an affiliate program should be properly managed contact us though this website today. If your company is in need of explosive affiliate growth and would like to discuss hiring Experience Advertising, Inc. contact us through this site. Thanks and now get out there and drive some traffic!

Affiliate programs generally will produce a great amount of ROI or return on investment over the long haul if managed properly. It really depends on how well your products or services convert for affiliates and how much affiliates can generally make in commissions with your offer (Your EPC or Earning per hundred clicks). A good deal of this depends on how well your website converts and the demand of your products or services. Assuming your company has a good converting product that’s relatively in demand, you can expend an excellent return on investment from your affiliate channel over time. You need to give your affiliate program between 3-6 months to really gain some traction with affiliates. We recommend launching on one of the major affiliate networks like Commission Junction, Linkshare or Shareasale.
Your affiliate program should be a significant focus for your company, simply because your affiliate program is your sales force on the web. If you take care of and manage your affiliates properly, with the right tools and attention levels, you can expect to grow a loyal affiliate base that produces for your company long into the future. A truly well-managed affiliate program should continue to grow and produce more revenue every year. By getting more and more affiliates involved, by recruiting them into your program, you can expect to see increases in the production of your affiliate program year over year. If you are not seeing this type of growth or your affiliate program is stagnating, it’s likely due to poor management and/or lack of affiliate recruiting.
Why not allow Experience Advertising, Inc. to manage your affiliate program for you? We are the leaders in outsourced affiliate program management and have connections with the biggest super-affiliates in the world. If you would like more information please contact us through this website.

Launching and growing an affiliate program really is an investment in the future of your company. A well-managed affiliate program should grow quite dramatically over time and if it’s not there is likely reason for this. An existing affiliate program should be intensely managed and each affiliate should be worked with individually and properly to ensure their future production. Most companies rely on inhouse affiliate management to work with and recruit affiliates for their program, but only if these inhouse managers are extremely proactively building relationships with your current affiliates and recruit new affiliate partners will this work out as the best solution. One of the biggest problems with most affiliate managers is they don’t have enough knowledge to really bond with super-affiliates on their level. Having knowledge of SEO, PPC, HTML, and site building is a must for whomever is managing your affiliate program. Affiliate management is definitely more than just saying hi, sending a monthly newsletter, and emailing affiliates tracking links and banners. Hiring an affiliate management agency, like Experience Advertising, can really benefit your company for the following reasons:

• We have existing close relationships with 1000’s of super-affiliates
• We manage 10s of thousands of affiliates across multiple large networks
• We have advanced knowledge of SEO, PPC, HTML and site building
• We have over 10 years experience in the online marketing world
• We have the tools and techniques to get affiliate producing on a broad level
• Plus many other reasons…

When you consider hiring an affiliate program management agency you should be very careful, there are many companies that claim expertise but really do very little. Have a conversation with the company to determine their expertise and knowledge level in affiliate marketing. At Experience Advertising, we pride oursleves on working diligently to grow and manage affiliate programs to reach their ultimate protential. If you would like to speak to us or know our rates, please contact us through this website today.

Outsourcing your affiliate program can be a big decision for your company. You clearly want to use a company that has excellent credentials, vast experience, testimonials, and a good client list. Just having a fancy proposal isn’t enough to grow and explode your affiliate program and take it where it needs to go.

Other Affiliate management companies I’m sure provide some value, but you have to analyze what they can actually deliver as far as affiliate growth goes. Experience Advertising, Inc has become the leader in the outsourced affiliate management space with an impressive client list, experienced affiliate managers and affiliate recruiters, and proven techniques for motivating your affiliate base to produce like they should. We also are extremely proactive in working with new affiliates and teaching them how affiliate marketing is done. If you are looking to hire an affiliate management company to manage CJ, Linkshare, Shareasale or your inhouse program, then Experience Advertising is the right company for you. Our affiliate management rates are extremely affordable and we over-deliver on your expectations. Contact us today for an affiliate management proposal.

Affiliate management should be a top priority for your company. Your affiliate revenue channel probably has the most potential of all your online channels due to the large amounts of affiliates that you can have involved in promoting your company or program. There are many companies that offer to do outsourced affiliate management, but you have to be very careful of who you hire. Affiliate management is a very specialized field and it takes a group of experts to really grow and manage your affiliate program effectively. The affiliate management services we offer are typically half the cost of our competitors. We decided to charge in this manner in order to allow our clients to spend the other few thousand a month to recruit and grow their affiliates. Good affiliate management shouldn’t be expensive and most of the expenditures you make should be to recruit and attract affiliate to your program like using PPC in Google, Yahoo, and MSN or sending recruiting emails through CJ, Linkshare or Shareasale. If you are looking for a price quote of affiliate management services please contact us through this website for a complimentary analysis of your online marketing needs. Thank you and now get out there and drive some traffic!