Hey all! Amazing news! I was selected to as a speaker at Affiliate Summit East NYC this year. This is a great honor and privilege to be sure. I will do my best to bring all the knowledge and tips I can pack into my hour session. I will be speaking about how to maximize your LinkedIn presence for business. As most of you know, LinkedIn is the largest business-oriented social network and just went IPO for a billions of dollars in valuation. The company has a ton of momentum behind them and now the have the cash to become an even more amazing site. I will be discussing how to maximize your LinkedIn presence and grow your business. Topics to include: maximizing your profile, making connections, business development strategies, groups, recommendations, and advertising.

Here is the Facebook Event page that you can RSVP to. You have to register to attend Affiliate Summit to get in the door. I look forward to seeing all of you there! And you know I will bring it!

Friday, I presented at AffCon 2010 Affiliate Conference in Miami. It was a really nice conference with lots of great Affiliate Marketing industry people in attendance. The session was nice and full, so there were plenty of people eager to learn about buy and selling paid placements with Affiliates, both from the Advertiser and Affiliate perspective. I gave a presentation about some of the important aspects of paid placements and then we went into a nice, long questions & answers segment. Here are the slides of my presentation for you to check out, please let me know your comments and feedback. Thanks!

Here is the raw content from the presentation:
Types of Affiliates that Sell Placements:

- Large Web Properties: (Orbitz, Geico) Good Banner Placements, Large Newsletter Databases, Shopping Portal, Thank You Pages

- Loyalty Portals & Cash Back Sites: (EBates, UPromise) Category Feature, Newsletter Drops, Huge Memberships

- Coupon & Deal Sites: (CouponMom, DealTaker, CouponCraze) Homepage Placements, Category Featured, Social Postings, Dedicated Merchant Pages, Exclusive Coupons

- Bloggers: (Mommy Bloggers) Sponsored Giveaways, Featured Post, Newsletter Drop, Social Postings

Benefits of Paid Placements – Win Win

- Additional Revenue for Affiliates – Allows Affiliates to fund additional traffic generation like: Paid Search, Facebook Ads, SEO

- Additional Sales/Revenue for Advertisers – Produces additional sales, branding, and customer loyalty.

- Builds the Advertiser/Affiliate Relationship – Spending money goes a long way to deepen the working relationship.

- Creates Additional Exposure, Branding, Traffic, and Sales!!

- IT’S A MONEY TREE! Make it GROW!

Keys to the Game
Test Different Placements and See What Works – ROI isn’t always obvious or immediate.

DON’T BE CHEAP!! Enough Said.

Invest in Your Affiliate Channel – When you spend, you build great relationships with Affiliates for the future.

Seek Them Out - Ask Networks what Affiliates have Paid Placements; Approach Large Affiliates and Suggest It.

Offer Reciprocal Traffic Deals – Trade Placements/Inventory

Build Lasting Partnerships – This is what Affiliate Marketing is all about! Get on the phone and have a great conversation that leads to a great deal and a great friendship!

Thanks for checking out my AffCon presentation on Buying and Selling Premium Placements on Affiliate Sites!

Hey all…I wanted to let you know about the Affiliate Summit, the largest and best Affiliate conference, will be taking place in Las Vegas from January 9-11 at the Wynn Hotel. I will be conducting a round-table discussion, called “Great Social Networking Strategies for Affiliate Marketing,” Monday, January 10, 2011 · 5:00pm – 7:00pm in the Networking space at the Wynn. Here is the Facebook Event page for my discussion, looking kind of crowded so make sure to get there early so you can get a seat at the table. If it’s too over packed, we can meet afterwards to discuss whatever you would like. I would absolutely love to meet all Affiliates and Publishers at the Affiliate Summit. If you haven’t registered for Affiliate Summit you can do so by clicking here.

Thanks! Evan

Hey everyone! I wanted to share the slides from my presentation at Affiliate Summit East 2010 in NYC. Please let me know your thoughts. The bullet points are listed out below as well. Thx!

Building Niche Affiliate Sites that Produce Revenue

Why is Niche Site Building a Good Strategy?
Allows you to focus on a theme and run with it – craft your site’s content easier in a niche you are familiar with.
Visitors like themed sites in their favorite niches (ex. pets, parenting, dating, gardening).
Builds up a following of like-minded individuals – Email list, RSS subscribers, Twitter followers, Facebook Fans, Bookmarks
Great opportunity for community building – Forum, Social Network (Ning.com)

Getting You Niche Site Online Fast!
Use available content management platforms – build WordPress sites with custom themes then add affiliate banners
Host multiple sites or blogs or use free hosting – Free site builders, Blogger.com, WordPress.com.
Add Plug-ins to improve functionality – SEO, Social Networking, Bookmarking
Leverage Product Feeds – Feature select products from Merchant catalog. (PopShops, Datafeedfile, Datafeedr, Amazon)

10 Ways to Increase Free Traffic to Your Site
1. Build Organic Traffic – Post fresh content, articles, blog posts, Tags
2. Posting Frequency – Several times a day works best
3. Target obscure, less competitive keyword phrases, i.e. long-tail
4. Syndicate your RSS feeds – Robin Good; manual RSS submission
5. Social Bookmark all your articles and posts – Digg, Delicious
6. Post your content to Twitter, Facebook, et al – Ping.fm
7. Incoporate social sharing features – Facebook Like button, Wibiya
8. Post good comments on related blogs – Google Blog Search
9. Submit articles to article directories – EzineArticles.com
10. Join related forums – set-up signature links and post!

Make Sure You Capitalize on Your Traffic
Place Banners Prominently – display the best performing creatives, use banners with coupon codes, hyperlink text in posts
Capture Visitor Data – Newsletter sign-ups (aweber), Facebook connect, RSS, Twitter, Facebook Fans. Then you can market to those users by sending deals, promotions, and coupons.
Calls-to-Action – Merchant reviews, Product recommendations. Content doesn’t have to “sell” the merchant.
Pay-Per-Call – Get paid for generating 800 number calls.
Promote Coupon Codes – Exclusive coupons, Vanity coupons, monthly expiring deals, replace with new deals monthly/seasonal
Increase Your Chances to Convert – Experiment with banner placements, expect greatness from your Advertisers/Merchants

Getting the Most Out of Your Affiliate/Merchant Relationships
Build great relationship with Merchants – talk to them to learn more about the products or services.
Get More Money – Most Advertisers can pay out more so ask for a higher commission once you’re producing.
Ask what Resources the Advertiser can provide – i.e. content, keyword research, other parts of their site to link to.
Ask for Free Samples of Products to Review – Nice Perk.
GET MORE MONEY FROM YOUR ADVERTISERS!

Let me know if you have any questions what so ever on these points! I look forward to hearing from you!

Hey everyone! Great news…I will be speaking at Affiliate Summit West 2011 in Las Vegas at the Wynn Hotel, Monday, January 10, 2011 · 5:00pm – 6:00pm (but it will probably go later if the discussion is lively which it always is). This will be my 4th time as a speaker at Affiliate Summit and I’m really excited to meet and interact with everyone there. Affiliate Summit is the leading Affiliate Marketing conference and always packs in thousands of affiliates, networks, and agencies. It really is a “must attend” event in the Internet Marketing industry. My session will be a Round-table discussion titled “Great Social Networking Strategies for Affiliate Marketing,” where I will be reviewing and discussing how to leverage social media, social networking, and social bookmarking to grow your affiliate marketing efforts. Here is the Facebook Event page for the the round table discussion. There are already a ton of people saying they are attending so make sure to get there early or you will be standing and listening, which isn’t too bad anyways! I look forward to seeing all of you there! Thanks, Evan

Hey everyone! I’m very excited to be presenting at the upcoming Performance Marketing Expo in Miami Beach, taking place September 28-29th. My session will be called “Everything You Ever Wanted to Know About Internet Marketing.” I know it’s an impossibly ambitious topic, so what I will be doing is jam-packing tons of great content and information about the most important aspects of Internet Marketing in one blistering 30-minute session, which will dazzle and amaze the audience! If you know me then you know I will be bringing it! I hope everyone I know in the Internet Marketing industry will attend my session so we have a great Q & A after my presentation has concluded.

Check out the official Session Event on Facebook here: http://www.facebook.com/#!/event.php?eid=155692784443562&ref=ts

I’m really looking forward to this conference and hanging out with all the attendees. I’m especially excited to meet and chat with CouponMom (Stephanie Nelson), eCoupons (Matthew Cheng), Heather in Beautiful BC, Zac Johnson, John Chow, and Murray Newlands…among others. Also, very excited to meet some of the other ecommerce, Internet marketers, and affiliates that will be attending the show. See you all there!

Hey all! I just got the feedback survey from the people that attended my Affiliate Summit East 2010 session on Niche Site Building and Content Strategies. Very excited to see that the majority of people gave me 10s! Here is the actual feedback (names and companies have been omitted):

Content – 10
Speaker – 10
Comment: Great!
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Speaker – 10
Comment: Great information, thanks
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Comment; Highly recommend
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Comment: Extremely knowledgeable! Evan loves what he does! Thxs
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Comment: Great content for beginners to intermediates
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C – 10
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Comment: Very knowledgeable, great presentation
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S -4
Comment: Too much info on slides – little speaker enthusiasm
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I really hope to be given the privilege to speak at more Affiliate Summits! They are great conferences and I highly recommend them to everyone in the Internet Marketing world and all Affiliate Marketers of course! Thanks and have a great day!

I just returned from Affiliate Summit East in NYC and it was a great time. It was really nice to run into a bunch of people I know in the affiliate marketing industry as well as meet new people. I really got the feeling that people respect my opinion on their projects and want to work with me and get my feedback, which is nice. I had some really great meetings with some of our affiliate/publishers and met some others that I just ran into. Dinner with the fine folks from eCoupons.com was fantastic and some great ideas were discussed about expanding our relationship. I attended some really good sessions, most notably on Social media for affiliate marketers which I learned a few things from. The parties were pretty good too, at least the ones I attended, especially the Google part on the Hudson Terrace, that was totally nice. There were tons of pretty ladies from around the industry which always makes it more fun, let’s be honest lol. I had a ridiculously amazing dinner at Le Bernardin with Alexis Caldwell of surfmyads.com, who was smart, funny and gorgeous…it was funny because they gave me a blue blazer to wear which was cool. My speaking session on Sunday was great! It was a totally packed house and I tried to bring a lot of my knowledge and strategies to the table, so I hope it came out well (video will be available soon). The feedback I got was good and probably 20 people waited to speak to me afterwards. Then walking around a bunch of people told me I was their favorite session and they learned a lot, so that made me feel good. I hope the feedback gets back to Shawn and Missy so they allow me to speak at more events in the future. Everything was great with the show and it was cool to be in NYC for a few days to get away from the office and my computer! My fingers are refreshed and I’m ready to really crush the week and follow-up with everyone I met at the show. Thanks for reading feel free to share it, like it, and Digg it!

Hello all! I hope you had a great weekend. So, very exciting news! I was recently added to the vaunted Speaker List for Affiliate Summit East Sunday, August 15th. Very, very excited. Was working on my presentation this weekend and it’s going to be great. It’s called: Niche Website Building and Content Strategies.” I hope to see all the Affiliate/Publishers we know at my session so we can meet after and chat. I plan to be very informative and relate all the best free online marketing strategies I know to generate affiliate traffic and commissions. I look forward to seeing all of you in New York!

Thanks,
- Evan

I’m very excited to invite everyone in Affiliate Marketing and Digital Marketing industries to the Performance Marketing Expo which will be taking place September 27th-29th in Miami Beach! I have been asked to help promote the event and my company will also be sponsoring the event. You can check out their site here: http://bit.ly/crXyEI

They are looking for speakers, sponsors, exhibitors, and of course attendees. The sessions will be completely amazing and all the speakers will be hand selected from experts in the industry. There will be at least 30 bone-fide Super-Affiliates in attendance (they are flying in), plus hundreds of hungry and eager mid-level affiliates, so you are sure to meet some big whale affiliates and publishers. This event will be heavily oriented on networking, so bring all your business cards and get ready to do some business!

We have launched a social network for the event, which is already exploding with members, so come and do some business there:

http://bit.ly/bI5h4x

Thank you for being in the Linked Affiliate group! I hope you are able to come down to Florida and attend this great event with me!

Again here is their site where you can learn more: http://bit.ly/crXyEI