Adtech New York is always a great time, with lots of cool, innovative people to meet. Networking is a skill that should get better with time, and Adtech is a great place to practice your networking skills. But is conference networking something you do entirely for selfish purposes? I don’t thing it should be. When you go to a big internet marketing convention like Adtech, you should go to have a fun and meet business connection. Some people are more serious about getting business out of it and some people are more concerned with partying it up. I think you should land somewhere in the middle. I absolutely think everyone should go and take it serious and not slack in trying to meet people and exchange business cards. However, most of the business deals get done at the hotel bars. The parties and night clubs aren’t really that great, because a lot of times you don’t know that many people that actually make it there and it gets old really quick. You can sometimes find your self in an interesting discussion or 2 so I think the evening function have some potential.
ADtech is primarily a search engine and performance based marketing show. There are many “SEO companies” and affiliate networks that are vying for all the potential clients in attendance. I don’t even stop at SEO company booths because I already have SEO and PPC experience and don’t need their services. Sometimes it is interesting to hear their pitches and play along for a bit. Meeting people at the show is all what you put into it. If you aren’t afraid to just introduce yourself to someone standing next to you, you can really make some great contacts and even some friends. So make sure to go to this years Adtech NewYork, look for me..I’ll be there!