Affiliate Program Management for CJ, Impact, Awin & More
Affiliate management covers program planning, partner recruitment, onboarding, communication, offer review and performance monitoring.
Experience Advertising has spent 20 years recruiting new, high-quality affiliates and messaging them directly. We focus on partners who introduce brands to new audiences instead of capturing demand the website already created.
Platform Expertise
CJ Affiliate
Strategic recruitment, outreach, activation, and ongoing management for programs on CJ Affiliate.
Impact
Build the right partner mix and use Impact to develop relationships that expand your audience.
Awin
Recruit quality publishers and grow an Awin program with direct communication and partner support.
Everflow
Create a scalable partner operation with Everflow tracking, outreach, activation, and optimization.
In-House Programs
Launch and grow a custom affiliate program with a strategy built around your systems and goals.
Comprehensive Affiliate Program Services
Program Setup & Strategy
Build the right foundation for a profitable affiliate channel, from commission structures and tracking to partner positioning.
Proactive Affiliate Recruitment
Recruit new, high-quality affiliates who can introduce your brand to audiences your website has not reached yet.
Affiliate Outreach & Activation
Message prospective partners directly, earn their attention, and activate the relationships that can create genuinely incremental demand.
Program Management & Growth
Turn an active affiliate program into a durable growth channel through thoughtful management, optimization, and partner development.
Our Proven Process
Strategy & Setup
Design your program structure, commission rates, and tracking systems
Partner Recruitment
Recruit high-quality affiliates aligned with your brand and audience
Launch & Optimize
Launch campaigns with continuous testing and performance optimization
Scale & Grow
Expand your network and maximize revenue from top performers
Frequently Asked Questions
What is the difference between affiliate software and program management?
A network or platform provides infrastructure such as tracking, reporting, and payments. Management covers partner selection, recruitment, communication, promotional support, and decisions about program performance. Buying software does not perform that work for your team.
How should affiliate commissions be set?
Start with margin, customer value, return rates, and the partner contribution you want to reward. Review new versus returning customers where reliable data supports it. Avoid a blanket rate chosen without considering program costs and promotional terms.
Can affiliate management support new customer acquisition?
Yes, that can be an explicit program objective. Define suitable publishers and compare customer quality with the full cost of the program. Attributed sales alone do not show whether a partner created additional demand, so document how incrementality will be assessed.
What should an affiliate agency report include?
Separate recruited partners, approvals, active promotions, traffic, orders, reversals, and commissions. Explain the partner opportunities and problems behind the totals, including tracking questions and promotional overlap. Agree on the next recruitment and activation actions.
How do you switch affiliate networks without losing active partners?
Start with an inventory of active partners, links, commission agreements, product feeds, tracking, and unpaid commissions. Agree on the new platform and cutover date, tell partners what needs to change, and test clicks, orders, refunds, and attribution before retiring the old setup. Keep a reconciliation plan for transactions spanning the transition. The migration scope and ownership should be clear before work begins.
What should we ask an affiliate management agency before hiring?
Ask who will manage your account, how they find and vet partners, what the reporting includes, and how they distinguish new customer growth from sales you may have received anyway. Agree on access, responsibilities, fees, communication, and success measures. Request examples relevant to your business and ask about the timeframe and conditions behind any quoted results.
Should we launch a program or improve the one we already have?
If a program already exists, review tracking, partner activity, commission economics, and recruitment before moving platforms or starting over. A new launch makes sense when the offer and website are ready, margins can support commissions and fees, and someone owns partner activation. A large partner count alone does not tell you whether a program is healthy.
What is affiliate program management?
Affiliate program management is the day-to-day operation of a performance-based partner channel: choosing the network or platform, designing commission structures, recruiting and vetting partners, providing creative and landing pages, monitoring for fraud, and optimizing payouts. The goal is to build a channel that produces profitable, incremental sales. Commissions, platform fees, and management costs still need to be measured.
Which affiliate networks do you work with?
We work across all the major networks and SaaS platforms: Impact, CJ Affiliate, Rakuten, Awin, PartnerStack, Refersion, Everflow, and Tune, plus direct relationships when networks aren't a good fit. We recommend the right platform based on your industry, budget, and the partners you need to reach.
How do you recruit quality affiliates?
We don't rely on the network's auto-approval queue. We actively recruit content publishers, niche review sites, deal sites (when appropriate), influencers, coupon and loyalty partners, and B2B referral partners that match your customer profile. Every new partner is vetted for traffic quality and brand fit before approval.
How long until affiliates drive meaningful revenue?
Timing depends on your existing partners, offer, tracking, and recruitment pipeline. An established program may have opportunities to improve sooner than a new launch. Agree on early milestones such as tracking validation, qualified partner recruitment, activation, and first sales before setting revenue expectations.
Do you handle fraud and compliance?
Yes. We monitor for trademark bidding, coupon abuse, cookie stuffing, and other affiliate fraud patterns, and enforce program terms so your real partners aren't being undercut. We also keep affiliate disclosures and FTC compliance in line with current requirements.
Moving a former ShareASale program? The platform closed on October 6, 2025. Review Awin's post-upgrade checklist for tracking, plugin, and account checks before planning additional changes.
Turn affiliate infrastructure into a managed program
Choose the network and partner plan around customer fit, program economics, and the work needed to activate publishers.
What to bring to the first conversation
Bring the current network agreement, commission rules, publisher list, attributed orders, returns, and known tracking issues. For a new program, start with product economics, target customers, promotional assets, and the types of partners you want.
What to agree on before work begins
A management scope should distinguish recruitment, approval, activation, ongoing support, and performance review. Set clear rules for promotions and decide how network fees, commissions, placements, and agency work fit the budget.
How the approach changes for your business
We adapt the plan to your customers, offer, operating constraints and available data. The first conversation establishes whether this service fits your goals and what work belongs in the scope.
Ecommerce retailers
Review commissions against margins, returns and partner contribution, with clear promotion and brand rules.
SaaS and subscription businesses
Define qualified referrals, attribution, recurring commissions and cancellation handling before recruiting partners.
Lead generation and service businesses
Agree on accepted-lead criteria, geographic coverage and verification before compensating referral partners.
Established brands and multi-market programs
Coordinate network operations, partner segmentation, promotional calendars and incremental contribution.
Management scope and responsibilities
Program audit, recruitment priorities, partner outreach, onboarding, promotions, compliance review and reporting. Network migration or new program setup should be scoped explicitly.
Fees, budgets and additional costs
Program maturity, networks and recruitment needs determine fees. Network charges, commissions and any paid placements are separate costs that require approval.
A practical decision example
A publisher may join the program but never launch a promotion. Track that separately from active partners so recruitment totals do not hide an activation problem. This is an operating example, not a statement of client results.
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